SGB Sportsmans

ASA Praises Updated NOAA Fishery Guidelines

The American Sportfishing Association praised NOAA Fisheries for updating the guidelines it and the regional fishery management councils use for developing fishery management plans for the nation’s federal marine fisheries.

Bass Pro CEO Talks Cabela’s Merger

Bass Pro Founder and CEO Johnny Morris reassured Cabela’s employees that he plans to retain a “significant” presence in Nebraska, but there will be some layoffs and co-branding between the retailers.

LaCrosse Footwear Launches New Campaign

Launched in July 2016, the new advertising campaign is a culmination of brand strategy and target research conducted by Shine United to refine the LaCrosse Footwear brand messaging.

Cascade Designs Names Brand Directors

The former brand director at Platypus Hydration is taking on Therm-a-Rest, while a former project engineer with Yeti Cooler will take on Platypus, SealLine and PackTowl.