Rendle’s Rise To VF Corp. CEO Emblematic Of Company’s Outdoor Push
The company’s 2011 five-year plan, heavily focused on the outdoor business, set the stage for Steve Rendle’s ascension to the top. Can that focus continue to breed success?
UFC Gym Opens In Greenville, SC
UFC Gym will open its first South Carolina location in Greenville on October 8, 2016.
Under Armour’s App Empire Gains Mindbody Power
Under Armour entered a partnership with California-based Mindbody, a cloud-based business management software company for the wellness industry, to enhance UA’s nutrition-tracking MyFitnessPal with class buying capabilities.
PHIT America Backs Benefits Of Morning Exercise
The results of a study conducted by PHIT America with students in Naperville, IL revealed math and reading test scores are better after a P.E. class.
Asics Tiger Gets A New Logo And Store
Asics Corporation reinvented the “Asics Tiger” brand logo, to debut in advertisements and web content for the autumn and winter seasons.
Altra Athlete First To Ski Hardrock 100 Course
Altra Footwear’s elite athlete Jason Schlarb starred in the short documentary film “Skiing the Hardrock 100,” highlighting his journey to become the first person to ski the Hardrock 100 course.
Is Callaway Golf Looking To Rap For Revival?
Callaway Golf released a 10-minute docu-style short film called Golf Lives, which followed American rapper Scarface (Brad Jordan) through his iconic career in the music space and hobby of teeing off.
NFL Approves Riddell For Alternate Licensed Helmet
The National Football League (NFL) approved Riddell’s new helmet design as an alternate for licensed collectible helmets.
Fanantics Adds Iconic Hip Hop Logo To Sports Apparel
Fanantics isn’t just using your favorite sports logo anymore. The global leader for officially licensed sports merchandise unveiled a collaboration with iconic hip hop music group RUN-DMC.
Fabletics Promotion Leverages Star Power
Fabletics launched a unique promotion that will award three consumers who visit a local brick-and-mortar on October 8, 2016 with a trip to Los Angeles to meet and lunch with brand Co-Founder Kate Hudson.
Dick’s Sporting Goods Opens 40th Store In NY
Dick’s Sporting Goods (DKS) will open its 40th store in New York and 665th store nationwide on October 14 at Jefferson Valley Mall in Yorktown Heights, NY (650 Lee Boulevard).
VF Corp. Elevates Rendle To CEO Post
The Board of Directors of VF Corp. (NYSE: VFC) on Wednesday named Steve Rendle, 57, to replace Eric C. Wiseman as the the company’s chief executive officer.
Adore Me Launches First Activewear Collection
To launch the new product category, Adore Me shot a TV ad – featuring models Daniela Lopez and Bree Warren – that will air on national TV.
Fitbit Launches Step It Up Challenge
Launched with special guest U.S. Surgeon General Vivek Murthy, the two-week program encourages people of all ages, abilities and physical fitness levels to take steps toward a healthier lifestyle.
BSN Sports Partners With National IPA
National IPA, a founding member of the National Coalition for Public Procurement, awarded BSN Sports/US Games the comprehensive Athletic and Physical Education Equipment contract in an effort to help public agencies and educational institutions reduce costs and administrative burden.
