SGB Sports & Fitness

New Balance Signs Liverpool FC Manager

Jürgen Klopp, the charismatic coach of the Liverpool FC, became one of New Balance’s ambassadors following the brand’s entry into the global soccer market in early 2015.

NFHS Launches #MyReasonWhy Campaign

The #MyReasonWhy campaign, tied to National High School Activities Month, is designed to showcase the tremendous value that high school sports and activities offer to students.

NSGA Innovations Arena Returns For Third Year

The NSGA Innovations Arena at the NSGA’s Annual Management Conference and 19th Annual Team Dealer Summit gives both new and established companies the opportunity to showcase a new sporting goods product to attendees.