PlaySight Signs WTA Grand Slam Singles Champion
The company’s new partner and ambassador Ana Ivanovic joins Billie Jean King, Chris Evert, Pete Sampras, Novak Djokovic, Tommy Haas, Paul Annacone and Darren Cahill.

Lululemon Updates Guidance After Strong Holiday
The company now anticipates a net revenue in the range of $775 million to $785 million.
Under Armour Expands Collaboration With Johns Hopkins
The collaboration, supporting UA Record, MapMyFitness, MyFitnessPal and Endomondo, aims to help users maintain and improve their health, wellness and recovery by tapping into the expertise of world-renowned specialists in medicine and patient care.
Eddy Merckx Cycles Partners With Velofix Direct
The brand joins BH, Spot, Elby, Ellsworth and other premium bike brands already available through the Velofix Direct program, which was launched in 2016.
24 Hour Fitness Opens New Gym In Ramsey, NJ
The 38,832-square-foot two-level club features a modern design and open floor plan.

Why Walmart Snapped Up ShoeBuy
ShoeBuy’s concentration in footwear and apparel is expected to speed up Walmart’s Jet.com business in its bid to catch up to Amazon.com with online sales.

Hydro Flask Pulls In $34.4 Million For Helen Of Troy’s Fiscal Q3
The brand, sold at many outdoor and active lifestyle retailers, saw its sales rise 7.8 percent during the company’s fiscal third quarter, ended November 30, with plans to further that growth in the coming year.
Adobe Sees 11 Percent Increase In Holiday Sales Online
Mobile brought in $28.43 billion in revenue, a 23-percent increase year over year.
Adidas Signs Chinese Sports Stars
Swimmer Ning Zetao and volleyball player Hui Ruoqi will star in a campaign called “One in a Billion.”
Report: Amazon And Forever 21 Exploring American Apparel Bid
Amazon and Forever 21 Inc. are both exploring bids for American Apparel LLC, according to a report from Reuters. Bids are due Friday.
Picky Bars Collaborates With Bestselling Author Elyse Kopecky
Picky Bars’ partnership with Kopecky is the first step in expanding their product line outside of the real food energy bars they’ve become known for.

Roka Seals USA Triathlon Deal Through 2020
This agreement, extending through 2020, makes Roka’s patented technologies available to the entire USA Triathlon community.

Nike Basketball Dabbles In The Record Business
Opening January 5, the pop-up space KY’s Records will remain open through January 7.

OIA Director Issues Letter On Shifting Trade-Show Schedule
Amy Roberts tells members that Outdoor Retailer’s shift to schedule its Winter Market and Summer Market shows two months earlier, starting in 2018, will change the purpose of the shows for the better.
Amer Sports Names O’Connell To Lead Strategic Accounts Sales
Mike O’Connell will be responsible for leading sales efforts in the e-tail, sporting goods retail and mass merchant trade channels for Amer’s portfolio of brands.