Adidas Opens Virtual-Reality Store In Sweden
“The introduction of the 360° Concept Store is in line with our ambition to be in the forefront of the digital shopping experience, which we achieve by adding interactive dimensions to the VR-experience.”
Dick’s Returns To Sponsor High School Nationals Basketball Tournament
For the fourth consecutive year, Dick’s Sporting Goods will serve as the title sponsor of the High School Nationals Basketball Tournament to be held in New York City.
Finish Line Taps Lil Yachty For Adidas Brand Storytelling
The Finish Line Inc. partnered with Lil Yachty, hip hop recording artist, for an exclusive digital experience that celebrates the release of the Adidas Tubular Shadow.
Blink Fitness Opens 50th Location
The value-based fitness club will open its 50th location in Brooklyn, NY on December 21, 2016, six years after it opened its first location in New York City’s NoHo neighborhood.
Topgolf To Host Event At Safeco Field
At the event, dubbed Topgolf Crush, players hitting balls from the grandstands will aim for giant targets ranging from 40-150 yards away on the outfield.
Crunch To Open Spanish Gyms With Cristiano Ronaldo
Crunch, the U.S.-based health club chain, will launch CR7 clubs, a new fitness initiative in collaboration with soccer star Cristiano Ronaldo.
Club Champion Signs David Leadbetter
The golf coach, who has guided players to 20 Major Championship titles and over 100 individual worldwide tournament victories, will join the company in advocating for the benefits of club fitting.
The Solace Of Winter Running
As camaraderie and warmth beckon from the fitness studio, we hit the snow running and remember the reasons to be a tribe of one.
Digital Sports Network Scout Media Files For Bankruptcy
Scout Media Inc. filed for chapter 11 protection with plans to sell what remains of the business at an auction next month.
Nike’s Mark Parker To Be Recognized By NRF As The Visionary 2017
The National Retail Federation will name Nike Chairman, President and CEO Mark Parker “The Visionary,” a new honor intended to recognize outstanding retail industry leaders, during the 2017 NRF Foundation Gala January 15 in New York City.
VF Corp. Makes Commitment To Gender Parity
VF Corporation, in partnership with the Paradigm for Parity coalition, has made a commitment to achieving gender parity throughout its corporate leadership structure by 2030.
Is Team Sports Participation Bouncing Back?
While niche sports like rugby and lacrosse continued to lead gains, established, traditional sports including basketball and baseball saw a pickup in recent years.
Fitbox Secures Investment From Rebecca Minkoff
The partnership with the monthly activewear subscription box service and Minkoff came about when founder and app developer Gregory Lowe presented his startup on an episode of Project Runway: Fashion Startup to the show’s panel of judges, which included Minkoff.
Champs Sports Campaign Stars Dak Prescott And Desiigner
Episode Two of “The Moment” shows the Dallas Cowboys quarterback leading the audience through his daily routines.
Aisle Talk, Week Of December 12
Top headlines from the active lifestyle industry you may have missed this week.
