Eddy Merckx Cycles, a Belgian brand of high end road bikes, signed a distribution deal with Velofix Direct, a direct-to-consumer service operated by North America’s largest fleet of mobile bike shops.

Bicycles from Eddy Merckx Cycles may now be ordered directly on eddymerckx.com with optional fulfillment by Velofix Direct. The brand joins BH, Spot, Elby, Ellsworth and other premium bike brands already available through the Velofix Direct program, which was launched in 2016.

Currently, 85 Velofix franchises are operating in North America, offering delivery coverage in every major Canadian market and most key American markets. Eddy Merckx bikes delivered by Velofix Direct will be fully built and tested by a professional Velofix mechanic and delivered directly to the customer at the time and location of their choosing.

“We’re extremely pleased to be starting off 2017 with a storied brand like Eddy Merckx,” said Velofix co-founder Chris Guillemet. “Eddy’s discerning eye for performance and design, and his well-documented perfectionist tendencies when it comes to looking after his bikes are all mutually shared hallmarks that we’re particularly proud to safeguard.”

The partnership also includes planned in-van mobile demos, strategic promotion and sales opportunities and ongoing customer maintenance and routine service for Merckx bike owners. Bike delivery and in-home customer builds through Velofix will start in January throughout all Velofix territories in North America.