Roka Sports Inc. and USA Triathlon unveiled a new multi-year partnership that designates the Dallas-based performance multisport brand as the Exclusive USA Triathlon Uniform and Swim Category Partner.

This agreement, extending through 2020, makes Roka’s patented technologies available to the entire USA Triathlon community — including Team USA, the top amateur athletes who qualify to represent the U.S. at the International Triathlon Union (ITU) Age Group World Championships.

“Roka is incredibly honored and excited to partner with USA Triathlon,” said Rob Canales, co-founder and CEO, Roka. “We’ve been humbled and proud to work with U.S. Olympians Gwen Jorgensen, Katie Zaferes, Joe Maloy, Greg Billington and other American elite athletes over the last quadrennial, and look forward to supporting the broader USA Triathlon community in the years ahead.”

“I’ve been part of the Roka family for years,” said Olympic gold medalist and two-time ITU WTS World Champion Gwen Jorgensen. “It really is a family, and everybody shares the excitement of races.”

Photo courtesy Roka