Daily Burn Partners With Spartan Race
The partnership brings Spartan Race’s official training philosophy, Spartan SGX, to the Daily Burn on-demand library.
PowerBar To Offer Cleaner Nutrition
To kick off the campaign, PowerBar will feature Olympic gold medalist Ryan Lochte in the Clean Start digital advertising creative.
Polar Adds Gold Medalist Gwen Jorgensen
A 17-time winner of ITU World Triathlon Series events, Jorgensen joins Polar’s growing team of renowned running and endurance athletes.
PHIT America’s Response To U.S. Life Expectancy Drop
PHIT America responds to a new study suggesting U.S. life expectancy has dropped for the first time in 20 years.
IHRSA Names Associate Member Of The Year
TRX is a leading producer of functional training programs, education and equipment for the industry.
Brunswick Corp. Names President Of Fitness Division
Jaime Irick joins Brunswick following 14 years at GE.
Gym Source Opens Store In Miami
Gym Source opened a new showroom at South Dixie Hwy in Miami, FL.
Tommy Bahama Teams Up With PGA Player Ricky Barnes
Barnes will wear Tommy Bahama apparel while playing on the PGA Tour, as well as for other professional and personal appearances.
Under Armour Signs NFL Draft Prospect Leonard Fournette
Under Armour signed former LSU running back and NFL draft prospect Leonard Fournette to a multi-year partnership. Fournette is considered to be one of the top talents in this year’s NFL Draft class.
The North Face Joins Grassroots Outdoor Alliance
The brand will be part of the Grassroots Spring Summit and Connect shows in June 2017 to exhibit its spring 2018 apparel.
PrideSports Merges With MacNeill Engineering
PrideSports, a manufacturer and provider of golf traction elements, golf tees and other golf-related accessories, merged with MacNeill Engineering, maker of Champ spikes, to create a new holding company, MacNeill Pride Group.
Nike Vision Enlists Kevin Durant For Sunglass Collaboration
The collection boasts colors and patterns that Nike has incorporated into KD’s shoe and apparel collections.
Baden Extended As Official Indoor Volleyball Of CEVA
Baden Sports and the Columbia Empire Volleyball Association (CEVA) inked a multi-year agreement extending Baden as the region’s official indoor volleyball provider.
Jordan Brand Honors Roy Williams’ 800th Career Win
Jordan Brand celebrated the University of North Carolina head men’s basketball coach’s 800th career win with a stained oak box laser engraved with the number 800.
JCPenney Installs Nike Shops In 600 Of Its Locations
The new Nike shops will boast enhanced visual elements featuring world-class athletes and signage to help shoppers find gear for basketball, training, running and more.
