SGB Sports & Fitness

Zappos.com Targeted in Cyber Attack

Zappos.com CEO Tony Hsieh told the online retailers 24 million customers Sunday that the company was the victim of a cyber attack, but that the database that stores customers’ critical credit card and other payment data was not affected or accessed.

Warrior Replaces Adidas as Liverpool Sponsor

Warrior Sports reportedly reached a sponsorship deal with the English soccer club Liverpool, replacing Adidas. Warrior, owned by New Balance, is said to have paid £25 million a year for the rights, twice what Adidas currently pays…

NSSF Expands ATF Compliance Consulting Program

When it comes to record keeping and maintaining internal controls, firearms retailers need to “sweat the details,” but the National Shooting Sports Foundation® reminds them that they don't have to go it alone…

HandM to Debut David Beckham Bodywear Ad

H&M will debut a 30-second ad during the Super Bowl to launch the new David Beckham Bodywear collection. The spot marks both H&M and David Beckham's inauguration into the Super Bowl advertising line-up. H&M recently announced a long-term alliance wi

Liberty Bottleworks Taps Brewing Market

Liberty Bottleworks has tapped a new market: making custom bottles for breweries nationwide. The Yakima, WA company said more than two dozen brewers have turned to it for a new way to sell their suds, whether as conveniently sized, durable mini growlers o

Gear Aid Announces New Odor Eliminator

Gear Aid™, the gear repair and maintenance brand by McNett®, announced the availability of a new odor eliminator. Specially formulated for toe shoes, barefoot shoes and other minimalist footwear, Rank Away™ is a safe and effective solution designed to tr