Salomon Readies for Second Nationwide Trail Running Tour
Salomon is kicking of its nationwide Salomon Trail Tour for the second year with a mobile showroom that will stop in eight regions of the country starting April 23. At each stop Salomon pro trail runners, sales reps, brand managers and retailers will offe
BikeRadar.com Expanding US Presence
BikeRadar.com, a popular U.K. cycling web site, is coming to the United States, according to its parent company, Future US, a leading hybrid media company specializing in gaming and technology. The new site will provide localized content, including bike t
Johns Hopkins and STX Announce Partnership Renewal
STX, LLC, the lacrosse, field hockey and golf equipment provider, has reached an agreement with Johns Hopkins University that will extend the company's status as the exclusive equipment provider to the Blue Jays Lacrosse program…
NBA’s D-League Signs Sponsorship Agreement with Spain’s BBVA
The National Basketball Association’s Development League unveiled a unique deal that will see sponsor logos on all its playoff team jerseys. The league has signed a pact with Spain’s Banco Bilbao Vizcaya Argentaria S.A. (BBVA) to make the bank
Zephyr Technology Lands Series C Investment from 3M
3M New Ventures has invested in Zephyr Technology, which develops real-time physiological monitoring solutions for well-being applications in healthcare, first responder, sports, military, and industrial markets…
RILA Applauds Congressmen for TPP Letter
The Retail Industry Leaders Association (RILA) applauded a letter sent Tuesday by 27 members of Congress urging U.S. Trade Representative Ron Kirk to avoid inserting complex rules of origin provisions into the Trans-Pacific Partnership (TPP) agreement and
UK’s National Trust Kicks Off Campaign to Get Kids Outdoors
The National Trust, one of the larger conservation organizations in the United Kingdom, has launched a nationwide campaign to encourage sofa-bound children to take to the outdoors and enjoy classic adventures from skimming stones to building dens…
POC Sports Taps Nat Ross to Head up US Sales and Marketing
POC Sports has hired Nat Ross as POC USA Bike Sales and Marketing Manager, where he will oversee the Swedish company's sales of action sports helmets, eyewear, body armor and apparel…
March Retail Sales Estimates Exceed Expectations
U.S. spending levels at sporting goods, apparel and footwear stores during the first quarter were running 5 to 8 percent ahead of their levels a year earlier, advance estimates released by the U.S. Census Bureau Monday indicate…
Adidas Partners with Footwear Design Academy
PENSOLE and Adidas announced the first full-scale class of PENSOLE, the accelerated footwear design academy, to be held at its new Old Town/Chinatown campus in the Goldsmith Blocks…
White House Recognizes OIA Sustainability Working Group
The Outdoor Industry Association (OIA) Sustainability Working Group has been selected by the White House as a Champion of Change for Corporate Environmental Sustainability. The OIA Sustainability Working Group (OIA SWG) is a volunteer collaboration among
Outdoor Retailer Summer Market Registration Begins
Outdoor Retailer Summer Market announced that retail, designer and distributor attendees can now register online to participate in the outdoor industry's premier tradeshow and demo event, which runs Aug. 2-5 after the Open Air Demo on Aug. 1…
Vail Resorts Closes on Kirkwood Mountain Acquisition
Vail Resorts, Inc. closed on its third ski resort in the Lake Tahoe area – the Kirkwood Mountain Resort at Lake Tahoe, CA. Kirkwood is recognized by skiers and snowboarders as offering some of the best high alpine advanced terrain in North America…
Reef Celebrates Earth Day With San Diego Beach Clean Up
In honor of the 42nd annual Earth Day, Reef will be holding a beach clean up at San Diego’s Buccaneer Beach in Oceanside…
C4 Waterman Designated Official Rescue Sled by U.S. Lifesaving Association
The United States Lifesaving Association (USLA) has exclusively designated the C4 Waterman iRescue Board as the official rescue board of the USLA and the C4 Waterman iRescue Sled as the official rescue sled of the USLA. The endorsement sheds light on the
