Astral Goes to Direct Distribution Model in Europe
Astral, the maker of premium PFDs and footwear based in the USA, has established its own presence in Europe…
New Owner Relaunching Bakoda Snowboard Accesory Brand
Bakoda brand accessories are being relaunched for the 2013/14 season under new ownership and a sharp new look. Purchased by Vancouver based RC Products Inc. (RC) in February of this year from Northwave, the move was made as RC saw an opportunity to return
Zumiez Lowers Guidance as October Misses Plan
Zumiez Inc. announced that sales for the four-week period ended Oct. 27, increased 20.2 percent to $41.9 million, compared to $34.9 million for the four-week period ended Oct. 29, 2011. Comparable store sales increased 0.6 percent for the four-week period
Kokotat Extends Contest Deadline for Companies Affected by Storm
Kokatat extended the deadline for 2013 American Made Outdoor Gear Awards entries to Friday Nov. 9 to accomodate companies that may be recovering from Hurricane Sandy…
Study: Gay Students Feel Excluded from Team Sports
A report published by the National Union of Students (NUS) found that almost half of those at college and university who do not participate in any sport (46.8 percent) find the culture of sport to be alienating and 41.9 percent said they had a negative ex
Squaw Valley and The North Face Announce Multi-Year Partnership
Squaw Valley, a California year-round mountain destination offering world-class adventures in every season, and The North Face announced a three year partnership designed to bring official uniform status and events to the Lake Tahoe ski resort…
BSN Sports Acquires Hayden’s Sport Center
BSN Sports announced the acquisition of Montgomery, IL-based Hayden’s Sport Center, the leading independent sporting goods team distributor in the state of Illinois…
Cliff Keen Announces Partnership with USA Wrestling
Cliff Keen Athletic and USA Wrestling have announced a strategic marketing partnership and media package with USA Wrestling, the national governing body of the world’s oldest sport. Cliff Keen will showcase its wrestling-specific brand to the large
Skis.com Launches Industry’s First Virtual Shop-in-Shop
Skis.com launched its first custom microsite in partnership with K2. The microsite is essentially a virtual shop-in-shop, where customers can explore a hand-picked selection of K2’s latest snow gear in an exclusive branded environment designed by S
Scheel’s Amplifies Social Media Presence with In-store Photo Booth
Scheels is harvesting a social media bonanza from a new kiosk it installed at its Sandy, UT store that enables customers to take pictures of themselves against a variety of backgrounds using augmented reality kiosk and then share them via e-mail…
Rory McIlroy to Leave Acushnet
Acushnet Company, which manufactures the Titleist and FootJoy brands, announced that its relationship with Rory McIlroy will not extend beyond Dec. 31, 2012. The news comes as Nike is reportedly close to signing a mega-deal with the golf star…
Bass Pro to Open First Alaska Store this Spring
Bass Pro Shops plans to open its first Alaska store next year. The company said Tuesday the store will be located in the Glenn Square Shopping Center in Mountain View, AK…
Beijing AIC Fines Nike for Having Double Standard
Nike has been fined 4.87 million yuan ($779,700) for deceptive advertising in China, according to the Beijing Administration for Industry and Commerce recently. According to Want China Times, a model of Nike basketball shoes that sell for 1,299 yuan ($208
Alpenglow Sports Opens Third Dynafit Test Center in Tahoe
Dynafit has partnered with the new owner of Alpenglow Sports of Tahoe City, CA to open North America’s third Dynafit Test Center. The new Dynafit Test Center is aimed at bridging the gap between education, demonstration, and recreation…
Academy Sports Apologizes for Leaking Houston Astros New Merchandise
Academy Sports + Outdoors apologized to the Houston Astros fans, the Astros organization and Major League Baseball for inadvertently leaking a small quantity of the new Astros product at its stores in Houston…
