Skullcandy, Inc., announced the company has promoted Denny Bruce to the
position of head of domestic sales, reporting to the company's CEO,
Hoby Darling. In this role Bruce will be responsible for overseeing all
Skullcandy brand distribution in the U.S. as well as building out a
domestic brand and sales strategy for the company's 2XL and Gaming
products.
Bruce joined Skullcandy in 2010 and has been a sales
manager, and director of specialty sales. He has been a member of the
Skullcandy executive team since 2012. Bruce joined the company from Vans
where he leveraged his sales and key account management experience to
execute a multi-tiered sales distribution strategy while holding
positions in both their Vault boutique segmentation and their family
footwear business units.
“The experience and leadership Denny
brought to Skullcandy has been instrumental in solidifying our
leadership position with the brand's core retailers, enhancing our brand
position, and significantly expanding our presence in the specialty
retail channel. As we aim to transform our distribution through an
enhanced segmentation strategy and winning at the point of sale, I'm
confident Denny is the right person to lead this critical task. I know
he will provide exceptional service to our retailers, as well as great
leadership to his team. I look forward to his immediate contribution,”
said Darling.
The company also announced that Keith Torrico and
Dustin Allred, currently sales leaders in the Consumer Electronics (CE)
channel, will take on additional responsibilities to strengthen
relationships with key accounts and drive sales and brand presence
through this important channel. Both will remain geographically
stationed near several of the Company's largest customers.
Rich
Sargente, vice president of North American Sales, has decided not to
relocate to Park City and will therefore be departing the company
effective Aug. 18, 2013 to pursue opportunities closer to his home on
the East Coast.
