Mountain Hardwear has appointed JAM Media Collective as its public relations agency of record.
“We are elated to be working with Mountain Hardwear,” said Julie Atherton, principal of JAM Media Collective. “Mountain Hardwear’s well-deserved reputation as a leader in the outdoor industry is founded on nearly two decades of delivering superior performance gear and apparel to outdoor enthusiasts, world-class adventurers and era-defining outdoor athletes. Mountain Hardwear has a long history of fueling passion for the outdoors — our partnership coincides perfectly with their evolution as a brand.”
“JAM Media Collective’s breadth of experience in the outdoor industry, longstanding media relationships and creative strategic approach are a perfect match for Mountain Hardwear,” said Chris Harges, director of global marketing for Mountain Hardwear. “As we continue to launch new innovations in apparel and equipment, it’s great to have a partner with the depth of technical and market expertise we need to help us tell our stories.”
Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear.
Current clients of JAM Media include: KEEN Inc., Osprey Packs, Icebreaker, Yakima Products, Inc., Snow Peak and Moving Comfort.
