Louisville Slugger Signs Christian Yelich
Louisville Slugger signed Miami Marlins Gold-Glove-winning left fielder Christian Yelich, 23, to an endorsement deal. The company has signed more than 8,000 professional players over the decades, but Yelich marked the first time a Major Leaguer signed his
Brunswick Reports Demand for Big Boats Fattened Q4 Margins
Brunswick Corp.'s Marine segment returned to the black in fourth quarter amid surging demand for its largest boats and engines and solid growth at its Life Fitness business…
HanesBrands Q4 Earnings Leap
Aided in part by strong momentum for Champion in sporting goods and department store channels, HanesBrands Inc. racked up a robust fourth-quarter as well as record full-year profitability for the second consecutive year…
2XU Signs World Champion Triathlete Craig Alexander
2XU has added professional athlete and World Champion Triathlete Craig “Crowie” Alexander and his triathlon coaching company Sansego to its growing portfolio of brand ambassadors…
Brunswick Corp’s Q4 Revenues Rise Double-Digits
Brunswick Corporation reported fourth-quarter revenues rose 13.5 percent to $938.6 million on strong sales across all three of its segments. Sales grew 8 percent at its Fitness segment, including Life Fitness, 10 percent in its Marine Engine segment and 2
Deckers Misses Q3 Guidance on Uggs Shortfall
Deckers Brands reported earnings in its third quarter ended Dec. 31 rose 7.5 percent to $149.4 million, or $4.50, but missed its original guidance. Overall Ugg sales grew 6.5 percent but Ugg Classic styles declined due to a slow October and November selli
Atomic and Salomon Offer Online Snow Safety Curriculum
Amer Sports' Atomic and Salomon ski brands have created Mountain Academy to offer in-depth, online snow safety education. Curriculum is accessible via direct payment, less than the cost of a lift ticket, or through purchasing qualified Atomic and Sal
Callaway Shrinks Q4 Loss
Callaway Golf Company reported sales increased 6 percent in the fourth quarter. The net loss was cut to $41.5 million, or 54 cents a share, from $49.5 million, or 65 cents, a year ago. For the full year, despite challenging conditions that beset the golf
ATK Shareholders Clear the Way for Vista Outdoor Spin-Off
Alliant Techsystems Inc. stockholders approved Tuesday the company's proposed merger with Orbital Sciences Corp., clearing the way for the spin-off next week of its firearms and Bushnell businesses as a publicly traded company called Vista Outdoor…
Gregg Ribatt Begins New Role as CEO of Crocs
Crocs Inc. announced Gregg Ribatt will start working as its new CEO Jan. 28 and that Jason Giordano, managing director of Blackstone's Private Equity Group, has joined its board of directors…
SIA’s Ingemie to Depart in 2016
The SnowSports Industries America (SIA) Board of Directors announced that David Ingemie, SIA’s president for the past 34 years, would be stepping down as president following the 2016 SIA Snow Show. Ingemie joined SIA in 1976 as marketing director an
Reebok Launches Be More Human Campaign
Reebok will launch its biggest marketing campaign in more than a decade during NBC's Super Bowl pre- and post-game shows Sunday. The fully-integrated “Be More Human” marketing campaign, celebrates everyday people who have reconnected to a
686 Collaborates with Specialized, ’47 Brand, Nikwax
686 Technical Apparel, the maker of snowboard apparel, announced multiple unique collaborations for the Winter 2015/16 season. The collections will include design alliances with ’47 Brand, Specialized, Nikwax Waterproofing, the legendary Terry Kidwe
Brooks Beasts Signs Two More Runners
Entering only its third year as a team, Brooks Beasts signed two more elite middle-distance runners, Dorian Ulrey and Matt Hillenbrand.
Quiksilver Names Todd Richards as Snow Ambassador
Quiksilver announced long time team snowboarder Todd Richards has been re-appointed as the brand’s lead ambassador for snow in the North American region. Primary responsibilities will include working with Quiksilver and Roxy’s global athletes.
