SGB Sports & Fitness

Reebok Increases Prize Purse for CrossFit Games

Reebok, title sponsor of the CrossFit Games, will extend the competition’s prize purse each year for the next seven years, beginning with this season’s competition, which kicks off on July 25 in Carson, CA. Over the past seven years, prize win

Feetures! Appoints PR Agency

Feetures!, a performance sock brand serving the specialty run market, has partnered with public relations firm, Darby Communications…

Charlotte Unveils Plans for $35 Million Bike Trail

The City of Charlotte, North Carolina unveiled a plan to raise $35 million in bond money for construction of 14 miles of contiguous bike trails that would complete a 30.6 million bikeway parallel to the city's light-rail line…

New Balance to Support Boston Bruins Practice Facility

The Boston Bruins signed a multiyear letter-of-intent with New Balance to occupy the rink at Boston Landing, a mixed-used development in the Allston-Brighton neighborhood of Boston that will be anchored by New Balance's new world headquarters…

SKLZ Makes Key Hires

SKLZ, the maker of athletic training devices, hired Jason Cromer as director, brand management and creative strategy and Walter Nolen as baseball category manager…