Lululemon Has Cajones
Lululemon shocked the airwaves with its “ABC Gear,” a new, ballsy category targeted at the male consumer.
Bauer Signs Rising Hockey Star
Bauer Hockey entered an exclusive partnership with projected top National Hockey League (NHL) draft pick Auston Matthews.
Herbalife Co-creates Sports Drink with Cristiano Ronaldo
Herbalife, a global nutrition company, launched a new sports drink, CR7 Drive, in collaboration with soccer star Cristiano Ronaldo.
ANTA Sports Charts Record Sales for Warriors’ Thompson Shoes
ANTA Sports Products Limited, a leading sportswear company in China, issued that Klay Thompson’s sneaker line, the ANTA KT series, surpassed the 650,000 pair mark.
Orangetheory Fitness Inks Sponsorship with New York Yankees
Orangetheory Fitness, the fast-growing fitness franchise, has become the Official Fitness Center Sponsor of the New York Yankees.
24 Hour Fitness Opens Gym in Escondido, CA
24 Hour Fitness preps to open its Escondido, CA location on June 25, 2016.
Brooks Running Names 2016 Inspiring Coach of the Year
Brooks Running Company named Ashley Wiles, founder of Sole Girls, the 2016 Inspiring Coach of the Year.
Reebok-CCM Donates to Residents Affected by Fort McMurray Fire
Reebok-CCM Hockey, a subsidiary of the Adidas Group headquartered in Montreal, has pledged more than $2000,000 worth of hockey equipment to those affected by the fires in Fort McMurray.
NFL Vikings’ Stadium Completed Six Weeks Early
The new 1,750,000-square-foot, $1.1 billion U.S. Bank Stadium, home to the NFL’s Minnesota Vikings, was completed six weeks ahead of schedule.
De Facto DTC: Manufacturer Buying Specialty Fitness Retailers
Want to grow your business through direct-to-consumer and the omni-channel marketplace, but worry about alienating your independent specialty retailers? Here’s a solution — buy out the specialty retailers.
Callaway Signs Handful of Top-Ranked Amateurs
Callaway Golf Company signed five top-ranked amateurs to its professional staff.
Riddell Pledges $100,000 to Safer Football
Riddell pledged $1000,000 for the second season of its Smarter Football program, a grassroots campaign that recognizes and rewards those who advance the sport through more progressive playing habits.
Equinox Sets Dates for Partners in Pride Series
Equinox will host its 2016 “Partners in Pride” Series, where five global cities will hold a unique fitness class. The Series reaffirms Equinox’s ongoing commitment to the LGBTQA community.
Sports Turf Association Begins Environmental Certification Program
Sports Turf Managers Association (STMA) introduced its new Environmental Facility Certification Program rewarding facilities that showcase sustainability.
Microban Relaunches Global Textile Division
Microban International Ltd., the global leader in textile odor control and prevention, will relaunch its global textiles division.
