Yogasmoga, a premium yoga-inspired athletic apparel company, built out an expanded deign leadership team, bringing together world-class design experience and diverse backgrounds.
“From day one, Yogasmoga has been dedicated to empowering the lives of women and men through the deep knowledge, essence and ethos of yoga,” said Rishi Bali, Founder and CEO. “Our design team is instrumental in elevating and developing new technologies and production methods which have allowed us to connect on a deeper level with our consumer, creating solutions for their on-the-go lifestyles. With our design leadership team, we will be able to further enhance our technical product offerings in a fast-growing market segment.”
Based out of New York, NY and Boston, MA near Yogasmoga’s production facilities, the core Design Leadership Team now consists of Sandy Dalal, Alexa Adams and Judith La Branche.
Sandy Dalal‘s career is highlighted by leadership roles that exemplify the coming together of creativity and entrepreneurship. Dalal launched his eponymous label at his first fashion show during New York Fashion Week in 1997. For 20 years he has been widely recognized for a style that balances both sportswear and sophisticated design by marrying unexpected, modern perspectives in color, pattern, and texture. At Yogasmoga, Dalal oversees design direction, tone, and consistency of the brand. He provides strategic and creative direction for retail and visuals. Dalal has been recognized for his design leadership, including being the youngest-ever recipient of the CFDA’s Perry Ellis Award for New Talent, the Fashion Group International’s (FGI) Rising Star Award, and as Details Magazine’s 100 Most Dynamic Men. He also serves on the CFDA’s Education Committee.
Alexa Adams spent the earlier years of her career working and training under the direction of Helmut Lang where she held the title of Women’s Designer, and subsequently, she became the Women’s Design Director at Karl Lagerfeld. Most recently, Adams spent 9 years as the Co-Founder and Creative Director of Ohne Titel, where she had a key interest in the use of technology and craft to create personalized fabrics, unique volumes, and surfaces to designs. In 2009, Ohne Titel received the Ecco Domani Fashion Foundation Award for womenswear and was a finalist in the 2009 and 2011 CFDA /Vogue Fashion Fund Awards. Adams has been recognized for using advanced textile techniques along with a strong silhouette in her designs. Adams’ complex understanding of design will transfer to her design leadership at Yogasmoga, marrying innovative design techniques with the newest fabric technologies. Adams is a graduate from the Parson’s School of Design and is a CFDA member.
Judith La Branche is a seasoned, long-term brand strategist, with more than 20 years of experience in technical sportswear and accessories. La Branche was previously the Senior Design Director at Reebok where she helped to build global apparel product direction, strategy, and vision for Reebok, including initiatives and concepts around form and function. She is an expert in trend, color, graphic, material, and innovation. La Branche provides leadership on Yogasmoga’s strategic roadmap and product blue prints and adds authentic functional elements to the brand.
Photo courtesy Yogasmoga