Finish Line Launches #FNLRunsSF for Nike Women’s Half Marathon
The Finish Line, Inc. has launched a campaign, titled “#FNLRunsSF,” focused on the needs of female customers surrounding the Nike Women’s Half Marathon San Francisco on Oct. 18…
Nike Opens East Los Angeles Community Store
Nike has opened Nike East Los, its latest Community Store, located at Whittier (on the Latino Walk of Fame) and S. McDonnell Avenue…
PSG Acquires Q30 Sports License
Performance Sports Group Ltd. acquired a worldwide license from Q30 Sports, LLC to use its patent and technology assets in the development of products intended to address mild traumatic brain injury (mTBI) in sports and athletic activities…
Keen’s RV Wraps Summer Tour, Plans for 2016
Keen Inc collected more than 30,000 petition signatures and rallied support from more than 40 local businesses this summer during a 7,500-mile road trip that culminated in a reception on Capitol Hill to rally support for…
Climbing Wall Association Offers New Certificate Program
The Climbing Wall Association (CWA) has launched a training program for gym owners and employees designed in conjunction with Petzl Technical Institute to reduce the risk of at-height accidents and injuries…
REI Adventures Signature Camp Vacations Adds 8 New Parks
REI Adventures, an award-winning leader in worldwide guided active adventure programs since 1987, expands its Signature Camp destinations….
WFSGI Names New Chair of CISO
The World Federation of the Sporting Goods Industry (WFSGI) announced that Marc Pinsard, deputy senior general manager global brand marketing division, Asics, has been appointed new chairperson for the WFSGI CISO (Committee on International Sports Organiz
Jarden Corp to Acquire Jostens, Sees Synergies with Rawlings
Jarden Corporation agreed to acquire Jostens Inc., which sells yearbooks, class and championship rings for students and professional athletes, for approximately $1.5 billion. Jarden plans to fold Jostens into its Outdoor Solutions segment and exploit syne
White Sierra Adopts CenterStone’s B2B Platform
White Sierra, the family-owned, fashion, performance and adventure clothing brand, and CenterStone Technologies, the leader in B2B e-commerce sales tools for the active, outdoor markets, announce their collaboration making White Sierra available on the Ce
New Balance Signs Sprinter Trayvon Bromel
New Balance signed 100-meter IAAF World Championship bronze medalist, Trayvon Bromell, to a multi-year endorsement contract. Bromell, a junior at Baylor University…
The Linde Group Unveils Hydrogen Fueled E-bike
The Linde Group of Munich, Germany unveiled a pedelec bicycle Oct. 13 that uses a fuel cell that generates electric power from hydrogen and oxygen taken from the surrounding air..
Asics Sued by Former U.S. Retail License Partner
Asics America and its Japanese parent Asics Corp. was charged with deliberately withholding promised inventory and marketing support from 13 retail stores owned by a key U.S. licensee, imperiling the licensee's success, according to a lawsuit filed t
Hoka One One Moves to Goleta, CA
Hoka One One has relocated to the headquarters of its parent, Deckers Brands, in Goleta, CA, from Richmond, CA. A Deckers Brand spokesperson said the move was made to better align Hoka with the resources available through the larger Deckers family to furt
Nike Ranks as Top Teen Brand
Nike again ranked as the favorite apparel brand among teens, according to a new survey by investment bank Piper Jaffray…
Sporting Goods Sales Rise in September
Sales of sporting goods/hobby/book/toy stores gained 6.4 percent to $7.08 billion in September, up from $6.65 billion, according to preliminary figures from the U.S. Dept. of Commerce census…
