NFL’s Seahawks Quarterback Russell Wilson has co-founded a new menswear brand alongside luxury fashion retailer Neiman Marcus. The collection, Good Man Brand, is set to launch in August at five Neiman Marcus in stores and online.
“One thing I’ve learned is that small changes really do add up,” said Russell Wilson, Co-Founder of Good Man Brand. “It’s true with training and practicing. It’s been true with the Why Not You Foundation—we take on these huge issues, one person at a time. And I think it’ll be true with Good Man Brand. When you look and feel good, you’re ready to do good. Three bucks at a time may not seem like much, but those donations are going to add up fast, and we’re going to make a real difference in kids’ lives. If enough people start thinking this way, we can change the world. I really believe that.”
Good Man Brand is a men’s lifestyle collection of contemporary-yet-casual clothing. For every Good Man Brand item purchased, a $3 donation is made to the Why Not You Foundation.
In addition to being a quarterback, Wilson prides himself on philanthropic work, and wants to extend that ethos into his new brand.
“We are excited to partner with Good Man Brand at Neiman Marcus,” said Russ Patrick, Neiman Marcus SVP, GMM of The Man’s Store, Gifts and Home. “We are confident the brand will resonate with our customers and are thrilled to have it available in select stores and online.”
The Good Man Brand collection will be carried at Neiman Marcus’ NorthPark, St. Louis, Oakbrook, Orlando and Topanga locations.
Photo Courtesy Good Man Brand
