Volcom Taps Georgia May Jagger as Ambassador
Volcom Women’s named Georgia May Jagger as International Brand Ambassador, making the first time the action sports brand has filled that role with a celebrity rather than athlete…
Costa Partners with Dave Mercer
Costa recently has signed a marketing partnership agreement with Facts of Fishing TV show host and Bassmaster Elite Series tournament emcee Dave Mercer…
EDCO Engineering Partners with Lew to Open US HQ
EDCO Engineering BV announced that Paul Lew has joined the Swiss company as a partner and will establish and run its U.S. subsidiary in Phoenix.
Dick’s Sporting Goods Sets Grand Opening for Union Gap, WA
Dick’s Sporting Goods will be opening its eighth store in Washington and 649th store nationwide on Friday, June 24.
Adidas Originals Launches Snapchat Account, Leaks New Products & Ambassadors
Adidas Originals heightened its social media presence with the launch of its Snapchat account, which allows any user on the platform to see behind-the-scenes looks at brand ambassadors and new products.
Nike Commits to Kids Physical Education Across China
Nike Inc. has committed to getting more than two million kids active across China as part of the China-US Cultural Exchange in Beijing.
KFit Acquires Groupon Indonesia to Expand Fitness, Wellness Connections
KFit Holdings Pte Ltd, a company connecting consumers with fitness and wellness businesses across Asia Pacific- similar to ClassPass in the U.S.- signed a deal to acquire Groupon Indonesia at an undisclosed fee.
U.S. Physical Activity Plan Removes Term “Exercise”
The U.S. Government, ACE and other health organizations updated the National Physical Activity Plan to exclude the term “exercise.”
Blink Fitness Covers Gym Mirrors to Promote Feeling Good V. Looking Good
Blink Fitness began a month-long program in which the mirrors in each club will be covered, prompting members to think about how exercise makes them feel versus how it makes them look.
Earth Brand Shoes Partners with CenterStone
CenterStone Technologies, the provider of B2B wholesale e-commerce platform for consumer brands in the footwear and apparel industries, announced that Earth Shoes.
Ecore Innovates Weight Room Tile to Absorb Sound and Impact
Ecore, a company that transforms reclaimed waste into surfacing for sports and fitness use, launched its Everlast SmashTile- a performance rubber tile designed for weight rooms.
Kurt Ainsworth, SGB 40 Under 40 Class of 2016
Throughout the next few weeks, SGB will be highlighting our 2016 40 Under 40 Award Honorees. While the tendency of this recognition might be to say that these are “tomorrow’s leaders,” the reality is that they are already there. These are the names and faces, recognized by their peers, that lead, inspire and make a difference for the active […]
Under Armour Announces Class C Stock Settlement
Under Armour Inc. announced that its board of directors has approved the payment of a $59 million dividend to holders of the company’s Class C non-voting common stock.
World Federation of Sporting Goods and Olympic Committee Strengthen Relationship
A Memorandum of Cooperation was signed between the International Olympic Committee and the World Federation of the Sporting Goods Industry at the Olympic Museum in Lausanne.
Beachbody Retains OutsidePR for Performance Line Publicity
Beachbody, LLC has retained OutsidePR as its agency to supply publicity and event marketing support for the Beachbody Performance line throughout 2016.
