Pure Protein Survey Names Top Fitness ‘Derailers’
Pure Protein, a brand made popular by weight lifters and gym-goers for its high-protein, low sugar design, conducted a survey naming the top fitness “derailers.”
Will a Tinder for the Sports & Fitness Crowd Work Out?
How badly do you need a spot? A new app called Bvddy hopes to connect sports players that share similar active passions (be it basketball, yoga, soccer, running, etc).
Molten USA Secures USA Volleyball Branding Through 2020
Molten USA, Inc. extended its relationship with USA Volleyball in a new agreement will run from Jan. 1, 2017 through Dec. 31, 2020.
Clif Bar Gets Official with U.S. Ski and Snowboard Association
Clif Bar & Company and the U.S. Ski and Snowboard Association officially began their partnership, making Clif Bar the official energy food of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing.
Tecnica Group USA to Make a Switch at CEO
Tecnica Group USA announced that Chris Licata will succeed Peter Weaver as CEO following Weaver’s retirement, effective September 6, 2016.
Hoka One One Nationals to Kick Off Cross Country Season
Hoka One One, a division of Deckers Brands, will kick off high school cross country season with its Postal Nationals competition returning in Aug. 2016.
SOAS Racing Expands From Tri to Gym
SOAS Racing, women’s specific sports and lifestyle apparel originally inspired by female tri athletes, made a bigger push into the fitness realm with an “In The Gym” collection of workout wear.
Adidas Signs Five Top Picks in 2016 NBA Draft
Adidas signed five of the projected top picks in the upcoming NBA draft. The players are: Brandon Ingram, Jaylen Brown, Jamal Murray, Dragan Bender and Kris Dunn.
Life Fitness Sets Major Expansion in Minnesota
Life Fitness said its Cybex International subsidiary broke ground on a 150,000-square-foot expansion to its plant in Owatonna, MN.
Running USA Adds Board Members
Running USA, the national non-profit trade organization for running events and businesses, added eight new members to the Running USA Board of Directors.
Modell’s and Sport Direct Weigh Bid for Sports Authority Stores
Modell’s Sporting Goods and Sports Direct International PLC of the United Kingdom are weighing an 11th-hour bid for up to 200 of Sport Authorities stores leases, the Wall Street Journal reported Monday.
Misfit and Speedo Team Up on Second Swim Wearable
Misfit, the wearables designer, and swimming brand Speedo launched their second Speedo-branded activity, swim and sleep tracker.
XFit Brands Expands Relationship with Supply Chain Partner EVB
XFit Brands, Inc. agreed to an expanded relationship, centralized fulfillment and improved financial terms with EVB.
Modell’s, Sports Direct Eyeing Bid for Bulk of Sports Authority’s Leases
Modell’s Sporting Goods and U.K.-based Sports Direct International PLC were identified by the Wall Street Journal Monday as the “bulk buyer” considering an 11th-hour bid for up to 200 Sport Authority store leases, intellectual property and e-commerce assets.
Wolverine Commends Michigan Delegation for Supporting American-made Athletic Footwear Bill
Wolverine Worldwide commended members of Michigan’s Congressional delegation for their support ensuring military recruits will have access to high-quality, American-made athletic footwear for training.
