Orangetheory Fitness Promotes New President
Orangetheory Fitness’ CEO Dave Long announced the promotion of David Carney as the new President of the growing fitness franchise. Carney, a 30-year industry veteran with operations experience, joined the company in 2014 as COO.
H&M Co-releases Campaign and Sports Collection
H&M’s campaign film celebrates the power of sports and self-belief to transform people’s lives.
Gu Energy Ditches Gel, Goes Waffle
Gu Energy Labs ditched the liquid gel format for its newest product and turned to the waffle.
ACE Study: SUP Not a Significant Workout
Stand Up Paddle Boarding (SUP) may not provide a medically significant workout, according to new findings by the American Council on Exercise (ACE).
Fitbit v. Jawbone Rival Grows with Patent Case Dismissal
Fitbit, the Kleenex of the fitness tracking industry, went after Jawbone last year in a case relating to three patents (portable monitoring, wearable heart-rate monitor and a system where a motion detector monitors physical activity), which were dismissed as invalid by U.S. International Trade Commission Judge Thomas Pender.
Big 5, Walmart Poised to Pick Up Sports Authority Sales
Big 5 Sporting Goods and Walmart emerged as the biggest potential beneficiaries of Sports Authority’s demise based on an analysis of foot traffic.
Adidas Adds Swimmings’ Proud & Willis to its Roster
Adidas welcomed swimmers Benjamin Proud and Andrew Willis to its team.
EasyPose Set to Become the ClassPass of Yoga
Easypose will expand its on-demand yoga instruction service that allows people to book certified yoga instructors to their home, office or hotel via the Easypose web-site and app, in a move that might make yoga booking a mobile affair.
Can a New EMS and Bob’s Survive Under Old Management?
Eastern Mountain Sports and Bob’s Stores exited bankruptcy reorganization July 19 under a new entity called Eastern Outfitters LLC, but its ownership and leadership pretty much remain the same.
Tracksmith Blends Run & Swim Technology
Tracksmith, the budding run apparel brand, released a line of swim-friendly running bottoms designed to perform both as a run and swim trunk.
Trending: Outdoor & Fitness Dating Apps
The trend of fitness-matching apps hasn’t lost steam yet. LuvByrd launched its version of Tinder-meets-active-lifestyle compatibility matching in a new tool that helps “adventurous” singles across the country find a mate with similar outdoor interests.
Skirt Sports ‘Sewing Room’ Includes Consumer in Design Process
Skirt Sports launched “The Sewing Room,” an interactive crowd design section of its website with a goal of including customers and fans in the product ideation and creation process.
Wilson Sporting Goods Co-designs Racket with Tennis Star Federer
Wilson Sporting Goods Co. and long-time Wilson Advisory Staff Member and tennis icon Roger Federer, unveiled a co-designed Pro Staff RF 97 Autograph racket— the result of an 18-month collaborative process between Federer and Wilson Labs.
The 49ers Host Fitness ‘Rush’ Event at Levi’s Stadium
Levi’s Stadium and the San Francisco 49ers SAP Performance Facility will host the third annual 49ers Rush and fitness expo on October 29-30.
OIWC Honors Energybits as a Top Woman-led Sports Co.
The Outdoor Industry Women’s Coalition awarded Boston-based Energybits a coveted spot in Pitchfest, a startup competition for women-led sports companies.
