REI Outessa Inaugural Summits Attract 415 Women
The inaugural REI Outessa Summits, at Kirkwood Mountain Resort near Lake Tahoe in California and Powder Mountain in Utah, drew 415 women aged 17 to 67 and from 40 states and three countries.
Beachbody Launches Ironman Sponsorship Program
Beachbody Performance is seeking one or more individuals to sponsor and help prepare and train for an Ironman event in 2017 through its Make Me An Ironman initiative.
United Soccer League Total Attendance Increases
The United Soccer League (USL) closed out its 2016 regular-season schedule over the weekend and reported a total season attendance of almost 1.5 million for its 29 teams, a 33 percent increase from 2015.
Adidas Golf Extends Sponsorship With Dustin Johnson
Adidas Golf and Dustin Johnson today announced a new multi-year apparel and footwear deal. 2017 will mark the company’s tenth year collaborating with the 2016 PGA of America Player of the Year Award.
Dick’s Sporting Goods Extends Partnership With Team USA
Dick’s Sporting Goods extended its support of Team USA and its athletes as the Official Sporting Goods Retail Sponsor through the 2018 Olympic and Paralympicc Winter Games in PyeongChang, South Korea.
ProForm Sponsors Disabled Cyclist Ride From Dallas To D.C.
ProForm, inventors of the ProForm Tour de France cycle and other equipment, signed on as lead sponsor for the Emmanuel’s Ride for Change — a 1,800-mile Dallas to D.C. ride beginning October 1, 2016.
Marika Activewear Enters GCE International Licensing Arrangement
Marika, a fast growing activewear and athleisure lifestyle brand, will expand into additional categories via a new licensing arrangement with legwear and hosiery company GCE International Inc.
Safilo Group Acquires Rest of Lenti
The acquisition bolsters the Italian group’s position in lens manufacturing, where it Group already owns Polaroid and Smith, which offers Chroma Pop technology.
High School Sports Participation Increases For 27th Consecutive Year
The annual report from the National Federation of State High School Associations (NFHS) was marked by a stabilization in football participation, although track and field registered the largest increase in participants for both boys and girls.
Deloitte Sees Holiday Sales Increasing 3.6 To 4 Percent
The gains will be boosted by a 17 to 19 percent increase in e-commerce sales.
SFIA And PHIT Coalition Promote PHIT Act To Congress
SFIA officials along with 15 PHIT Coalition organizations and companies met last week with Congress to promote the Personal Health Investment Today (PHIT) Act.
Sports Authority Predecessor Says ‘All Big-Box Stores At Risk’
Former Gart Bros. Co-owner Kent Gart had harsh words for Sports Authority and other industry big-box retailers, but called out a few winners, too.
RECALL: 3,000 Fuji And Breezer Bikes
Advanced Sports International of Philadelphia has recalled some Model Year 2017 bicycles because the top clamp on their seat posts can crack.
SFIA Organizes Members Around Tariff Relief
The Sports & Fitness Industry Association (SFIA) has begun working with its members on petitions requesting tariff relief consideration in an effort to maximize duty relief on eligible imports.
OrthoLite Signs Mariano Rivera As Brand Ambassador
The five-time World Series champion will act as the official brand ambassador for OrthoLite and will collaborate with the brand on a variety of initiatives, including supporting the Mariano Rivera Foundation.
