Pentagon Distribution, the distributor of Academy Snowboards, Kampus Wakeskates and shoes, and CD Wakeboard Bindings, signed an agreement with Snoop Dogg to launch the Snoop Dogg Board Company.
The company will debut with a complete line of skateboarding products, including long and short skateboards, accessories, and backpacks. The decks will be manufactured with a high standard of quality, yet will have competitive pricing to reach the general public. The agreement also includes a complete line of lifestyle/high-end Snoop Dogg luggage and travel bags, which will launch in January 2006.
“Bing Worthington, Jr., Snoop Dogg's brother, came to us with a vision of bridging these two industries together because there is already so much crossover between skateboarding and the Rap/hip hop market. These guys work as hard as us, so it was a perfect fit,” stated Duane Pacha, president of Pentagon Distribution.
“We are excited to work with the Pentagon group. These guys are definite hustlers in this business. With our music industry connections and concerts, we know this project is going to get big. We are down with skateboarding and want to get more music fans into skateboarding,” commented Worthington.
