Skechers USA, Inc. has developed the Skechers Fitness Group sales force to support the company’s increasing focus on technical athletic footwear. With this change, the company created two distinct sales organizations — one to focus on its performance footwear and the other on its lifestyle footwear.
In so doing, Skechers said it is capitalizing on its growing technical lines while utilizing the talents of its veteran team in order to better meet the needs of its accounts.
“Since we began in 1992, lifestyle footwear has been at the core of our business and allowed us to grow from a small company to a globally recognized two billion-dollar brand,” began Michael Greenberg, president of Skechers. “Over the last year, we have grown our offering of technical athletic footwear to encompass numerous cutting-edge running, training and walking shoes under our Resistance, Shape-ups and Tone-ups lines, transitioning from a pure lifestyle brand to a lifestyle and high-performance company. The changes in our sales organization reflect this natural evolution of our brand. With new technical product launching throughout this year and next, we felt it imperative to build an expert athletic sales force to more effectively sell and market our growing Skechers Fitness Group offering.”
As part of the restructuring, Skechers has appointed Gary Stern, former vice president of sales, Men’s Sport, to the position of vice president of sales, Skechers Fitness Group. The company has assigned several highly experienced athletic industry veterans for the Skechers Fitness Group, which encompasses Skechers Resistance, Shape-ups and Tone-ups lines.
