Shred announced Monday that it has partnered with Lanctôt for the distribution of its action sports eyewear and protection products in Canada.
Through this new partnership, the eyewear and protection brand—which stylizes its name as SHRED.—aims to expand its presence in the country, providing specialty retailers with a unique product assortment that serves the needs of the most demanding skiers, snowboarders and mountain bikers.
According to Shred Co-founder, Chairman and two-time Olympic Champ Ted Ligety, this partnership represents a new chapter in the brand’s growth and evolution.
“Between our relaunch last winter, a fresh product collection that offers unrivaled performance, and the unique story behind our brand, Shred is now at an entirely new level,” Ligety said. “And we’re excited to build on this even further by partnering with Lanctôt to distribute Shred throughout Canada. The company’s rich experience and stellar reputation will be invaluable as we continue to build on the incredible momentum that Shred is experiencing globally. We’re better positioned than ever to be the brand of choice for all snow and mountain bike retailers looking for a truly different product assortment that leverages innovative technology to boost confidence, performance, and fun.”
Lanctôt Vice President Jean Cloutier echoed these sentiments. “Lanctôt is proud to take the reins for distributing Shred throughout Canada,” he said. “We’re excited to introduce Shred to our specialty retailers. It’s such a unique brand and offers unparalleled technology—and given that Lanctôt specializes in premium technical brands, it’s the perfect addition to our family. With Shred, we’re able to offer the most innovative eyewear and protection brand on the market.”
Prior to partnering with Lanctôt, Shred had worked closely with Elan Canada for the distribution of its products throughout the country. Both parties are quick to share their gratitude for their time together.
Elan Sports Inc. President and CEO Primoz Plestenjak said, “Partnering with Shred has been a great experience. We thank them for the opportunity.”
Shred Co-founder and CEO Carlo Salmini added, “We’re grateful for our time working with Elan and appreciate everything they have done for Shred.”
Salmini notes that the partnership with Lanctôt serves as a crucial foundation for the brand’s future. Shred will be working closely with Lanctôt to create a seamless transition, which is slated to be completed in early January.
“We’re thrilled to boost Shred’s reach in both the Canadian snow and mountain bike markets and know our specialty retailers are in excellent hands with Lanctôt,” Salmini said. “And together, our future is especially bright. Shred is charging harder than ever and our partnership with Lanctôt only magnifies this momentum.”
Photo courtesy Shred
