Despite all the well-documented trends supporting health & wellness, Americans became even less active in 2014, according to the 2015 Participation Report by the Physical Activity Council (PAC)…
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Amer Sports Q1 Earnings Spike on Solid Sales Growth
Amer Sports Corporation, which completed its acquisition of Louisville Slugger this week, reported strong sales of apparel and footwear helped it boost net sales to €575.9 million ($650 mm) for the quarter ended March 31, up 5 percent in currency-ne
Americans Less Active in 2014
Americans became less active in 2014, according to the 2015 Participation Report released Wednesday by six trade associations representing companies in the fitness, snow sports, outdoor, tennis, golf and health club industries…
Les Mills Provides PHIT America $35,000 in Grant Funding
Les Mills announced that it is a gold sponsor of PHIT America, a cause dedicated to increasing physical activity and fitness to improve the health of Americans. As part of this partnership, the company will provide $35,000…
Cabela’s Campaign Urges Americans to Disconnect and Get Outdoors
Cabela’s partnered with country singer Justin Moore to launch Disconnect Day, a nationwide campaign encouraging Americans to step away from their devices for a day to enjoy outdoor activities while reconnecting with themselves, family and friends…
Eddie Bauer Celebrates 20th Anniversary with American Forests
In celebration of Earth Day, Eddie Bauer announced, in association with American Forests, a goal of planting 500,000 trees in 2015. This initiative marks the 20th anniversary of Eddie Bauer's “Add a Dollar, Plant a Tree” campaign…
Cole Haan Presents The American Dream Project
Cole Haan presented its first ever film production, The American Dream Project, in collaboration with Happy Marshall Productions…
Panasonic Named Official Camera of U.S. Reebok Spartan Race
Panasonic reached a sponsorship agreement that will make its Lumix digital camera as the “Official Camera” and “Official Action Cam” of the U.S. Reebok Spartan Race…
America Wild Film Crew Stops in Washington D.C.
Production on an IMAX film on the National Park Service that will be used to attract foreign tourists to the United States next year continued in Washington D.C. over the April 10-13 weekend…
Enu to Sponsor American Rugby Pro Training Center
American Rugby Pro Training Center that Trovita Health Science, the makers of the Enu nutritional shake, as an official nutrition partner of the Little Rock rugby facility…
Icebug USA Opens North American Testing Center
Icebug USA, a subsidiary of the Swedish traction footwear company Icebug, opened its first official test center in North America at a permanent obstacle course racing facility in…
Accell North America Puts IBD Sales Under Pizzi
Accell North America (ANA) named Currie Technologies president and e-bike evangelist Larry Pizzi to the additional role of SVP of sales and marketing for ANA's IBD business, which comprises Raleigh, Lapierre, Redline and SBS…
Exxel Outdoors Acquires American Rec
Exxel Outdoors has signed a definitive agreement to acquire American Recreation Products LLC (American Rec). The acquisition will combine the iconic outdoor brands of the American Rec portfolio, which includes Sierra Designs, Kelty, Slumberjack, Wenzel, U
Net Shoes Raises $45MM in Fresh Capital for Latin American Expansion
IFC, a member of the World Bank Group, and Riverwood Capital, a risk capital fund specialized in technology, announced a $45 million equity investment in Netshoes to help promote the growth of the online retail sector in Latin America…
Amer Sports Appoints President of Apparel
Amer Sports appointed Vincent Wauters, currently general manager of Arc'teryx Inc., as president of Amer Sports apparel business and a member of Amer Sports executive board. Wauters will continue to lead the Arc'teryx brand…
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