Panasonic reached a sponsorship agreement that will make its Lumix digital camera as the “Official Camera” and “Official Action Cam” of Reebok Spartan Race.
The sponsorship extends into the 2017 US Reebok Spartan Race season.
The Panasonic Lumix line features the ruggedized A500 POV Wearable 4K Action Camcorder the flagship product of the Panasonic Adventure line. Panasonic will also be the presenting sponsor of the Dunk Wall obstacle at select Reebok Spartan Race events.
In addition, the Panasonic A500 Action Cam will be utilized throughout Reebok Spartan Race courses (obstacles, start/finish lines) and integrated into a Panasonic 360o Victory Video Booth near finish lines where participants can create unique 360o post-race videos of themselves and teammates. Course photographers will also be outfitted with Panasonic's critically-acclaimed LUMIX GH4 professional mirrorless digital camera.
A component of the Spartan Race and Panasonic partnership is integration with NBC Sports Group's coverage of six Reebok Spartan Race events in 2015 including ad spots on NBC, NBCSN, and NBC Sports' Regional Networks. Panasonic A500s will be used for the creation of unique POV content for race coverage including Panasonic's sponsorship of a Course Preview segment which will be promoted across multiple platforms. NBC Sports Group's coverage of the 2015 Reebok Spartan Race Series will begin Tuesday, July 21 at 11 p.m. ET on NBCSN with the Montana Sprint from Bigfork, Montana.
With events in 20 countries, Reebok Spartan Race has made obstacle racing one of the fastest growing sports in the world. Spartan Race is the world's leading obstacle racing series and the first of its kind to feature timing and global rankings. The global event series features races at three distances, 3+Mile/20+ Obstacle Sprint, 8+ Mile/25+ Obstacle Super and 13+ Mile/30+ Obstacle Beast, culminating each year in the Reebok Spartan Race World Championship. Reebok Spartan Race offers something for everyone, with competitive Elite heats and Open heats for all fitness levels.
“We are very excited to partner with Spartan Race — a leader and visionary in the rapidly growing obstacle racing industry,” said Julie Bauer, President, Panasonic Consumer Products Company. “The Reebok Spartan Race series and its legion of passionate participants offer the ideal setting to demonstrate the Panasonic A500 Wearable 4K Camcorder's unique and innovative ability to capture a true POV experience under extreme conditions and in stunning 4K Ultra HD resolution.”
Says Joe De Sena Founder and CEO of Spartan: “Our partnership with Panasonic aligns Spartan Race with a global leader in imaging technology that makes the type of high quality and durable POV Cameras that not only can survive our events, but enables our athletes to capture and share their meaningful race experience and Spartan lifestyle content. Mud, fire and sweat look even better in 4K!”
In addition to the on-course and broadcast activations components, Panasonic will also feature a Panasonic Adventure kiosk at select Reebok Spartan Race events featuring hands-on demos of Panasonic's A500 Action Cam and other Panasonic products.
