GoPro, Inc. launched its first-ever Trade-Up Program, incentivizing users in the U.S. to experience the new, cloud-connected GoPro and receive software upgrades slated for 2017.
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Vans Appoints GM Of North America
Vans has appointed Mitchell Whitaker, previously Vans’ VP, managing director of Asia Pacific, as its GM of North America.
Study Shows Slight Increase In Activity Levels Among Americans
“This year’s PAC Report tells two stories, said Tom Cove, Sports & Fitness Industry Association president and CEO. “In a positive sign, more Americans were healthy to an active level and even moderate activity levels increased. On the other hand, the number of inactive Americans remains dangerously and unacceptably high.”
Puma Partners With Cramer On Shoe Packaging
Said Kellie Ambrose, marketing manager at Puma, “Through our partnership with Cramer, we invented an exclusive packaging that doubled as an exclusive brand experience.”
American Outdoor Brands Completes $50 Million Stock Repurchase Program
American Outdoor Brands Corp. recently completed its previously authorized $50.0 million stock repurchase program and that its board of directors has authorized an additional $50.0 million for common stock repurchases through March 28, 2019.
Columbia Sportswear Appoints SVP Of North America DTC
Columbia Sportswear Company named David Lawner senior vice president of North America direct-to-consumer (DTC), elevating him from the interim role he had held since joining the company in October 2016.
Amer Sports Acquires Armada
The purchase price for the U.S. ski brand was approximately $4.1 million, of which $2.5 million will be settled with cash.
Zumiez Appoints President Of North America
Zumiez Inc. appointed Troy R. Brown to the position of president North America and Adam C. Ellis as president international.
Alps & Meters Expands North American Sales Team
Louis Joseph, the founder and president of Alps & Meters and Nick Robinson, North American commerce director, formed sales partnerships with Vagabonds LLC, Continuum Sales and Bell Sports Ltd.
Nike Grapples With Promotional North American Climate
Said Andy Campion, EVP and CFO, on the company’s third-quarter conference call with analysts, “Digital disruption and other dynamics are resulting in more aggressive promotional activity than we expected 90-days ago. So we are going to remain tight, with respect to the supply that we are putting into the North America market in the short-term.”
The North Face Appoints General Manager, Americas
During his six-plus years at The North Face EMEA, Arens built a successful track record leading The North Face EMEA business where he oversaw sales, marketing, merchandising, product development and direct-to-consumer.
High Sierra Sees Modest Gain In North America In 2016
Samsonite reported sales at High Sierra decreased 2.9 percent on a currency-neutral basis in 2016, due to a 13.7 percent decrease in Asia driven by a decrease in India, partially offset by a 1.6 percent increase in North America.
Kokatat Outfits Paddler For Circumnavigation Of North America
Freya Hoffmeister will travel from Canada to Panama and will paddle fully inside the Gulf of Mexico and Baja, CA as well as across Hudson Bay.
Adidas Sets Ambitious North America Growth Goals
During its new CEO Kasper Rorsted’s first analyst day, Adidas AG set a goal to expand sales in North America by 47 percent by 2020.
Red Paddle Adds Sales Partnerships In North America
Red Paddle Co, the maker of inflatable stand up paddleboards, announced eight new partnerships with sales groups to address its rapid growth in product demand across the U.S.
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