Life is Good announced a three- year partnership extension with Austin Adventures, the tour service, and High Sierra and American Tourister, Samsonite’s adventure and lifestyle luggage brands. High Sierra will become the official gear partner of Life is Good Adventures.
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Outdoor Foundation Study: America Is Becoming An Indoor Nation
Outdoor Foundation, the philanthropic arm of Outdoor Industry Association (OIA), released the latest Outdoor Participation Report, showing that just under half the U.S. population does not participate in outdoor recreation at all.
American Alpine Club Announces Search Firm To Help Find Next CEO
The American Alpine Club (AAC) on Monday announced that its CEO search committee selected Koya Leadership Partners to lead its executive search process.
ClassPass Ranks Best Fitness Studios In America
ClassPass, the fitness membership subscription service, introduced its ranking of the top fitness studios and wellness instructors in North America. The winners are the results of a nationwide vote, with 28,777 submissions, as well as analysis of more than 24 million studio and instructor reviews and ratings made during 2019.
Snowsports Industries America Testifies Against Tariffs
This week, Snowsports Industries America (SIA), at a hearing at the International Trade Commission in Washington, D.C., urged the Commission to reconsider their approach to the List 4 tariffs proposed on over $300 billion worth of Chinese goods.
Puma Signs First American Professional Soccer Team
New Mexico United announced a new partnership with Puma, becoming the first American professional soccer team to partner with Puma.
Smith & Wesson Parent, American Outdoor Brands, Replaces CEO
American Outdoor Brands Corp. said James Debney has been replaced as president and chief executive officer and as a director of the company, following the determination by the board of directors that he “engaged in conduct inconsistent with a non-financial company policy.”
Sea To Summit Acquires North American Distributor
Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, announced Wednesday the acquisition of the company’s long-time North American distribution partner.
Original Penguin Brand Ambassador Cameron Smith Captures Sony Open Perfect Win. Perfect Clothes. Perfect Fit.
Original Penguin Golf, a division of Perry Ellis International, Inc., would like to congratulate brand ambassador Cameron Smith for winning the 2020 Sony open for his first individual PGA Tour victory and second victory overall.
PVH Corp. To Sell Speedo North America Business To Pentland Group
PVH Corp. announced Thursday that it has entered into a definitive agreement to sell its Speedo North America business to Pentland Group, parent company of Speedo International Limited, for $170 million in cash, subject to a working capital adjustment.
American College of Sports Medicine Announces Kristin Belleson As CEO
The American College of Sports Medicine (ACSM) introduced Kristin C. Belleson as its new chief executive officer. Belleson will begin her new role on February 3, 2020.
Nearly 148 million Americans Plan To Shop Super Saturday
Super Saturday continues to be the biggest shopping day of the year with an estimated 147.8 million U.S. consumers expected to participate, up from 134.3 million last year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.
Jack Wolfskin North America Unveils Utah Growth Plans
Jack Wolfskin, the German-based outdoor gear and apparel brand that’s owned by Carlsbad, CA-based Callaway Golf Co., this week formally announced plans to build a North America headquarters in Utah and create 50 jobs over the next five years.
Americans Resolve To Prioritize Health And Wellness in 2020
When asked about their top focus areas for the New Year, more than half (51 percent) of Americans said health and wellness while only 27 percent chose financial stability, according to the annual New Year’s Resolution Study conducted by Allianz Life Insurance Company of North America.
Backbone Media To Crack Open The Power Of Pistachios For American Pistachio Growers
Fresno, CA, December 10, 2019 – American Pistachio Growers (APG), the non-profit trade association representing more than 850 members in California, Arizona and New Mexico, has named Backbone Media its public relations agency for the active lifestyle segment. Backbone Media will also serve as media buying agency for the domestic market. Based in Fresno, Calif., […]
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