American Baitworks started its journey in 2018 with a commitment to designing, creating and manufacturing quality products to help the company’s partners and customers achieve success on and off the water. Through investment and acquisition, American Baitworks includes six brands: Freedom Tackle. Halo Fishing Rods, NetBait Tackle, Scum Frog, Snag Proof, and STH Bait Co.

The company has hired industry veteran Doug Minor as president effective July 7. Minor comes to the brand after 37 years with the Strike King Lure brand.

“I’m truly blessed to have an opportunity to join and work with our growing team at American Baitworks. I see such tremendous opportunity to make a difference in and for the fishing industry with our brands and through our team,” said Doug Minor, President of American Baitworks. “In my time in the industry, I have been fortunate to have made lifelong relationships and friendships through a shared passion for the outdoors. I’m excited and looking forward to continuing those relationships in my new role at American Baitworks.”

“There is a very bright future for our company and our family of brands at American Baitworks. Doug’s passion and enthusiasm are unbridled and he brings with him the experience we need to establish American Baitworks as a leader in our industry.” said American Baitworks Founder and CEO Robert Greenberg.“

Photo courtesy American Baitworks