Aqua Lung, the manufacturer of dive and watersports equipment, appointed Andrew Gritzbaugh as general manager, North America.
Serving in a key role as part of the Group Executive Committee, Gritzbaugh, shown right, is responsible for developing and implementing strategic direction in sales, product and marketing across wholesale and direct channels while managing and leading all North American operational activities in coordination with the global strategy for Aqua Lung’s family of brands. Located in the Vista, CA office, Gritzbaugh reports directly to Aqua Lung CEO Matthieu Bazil, who is based in Nice, France.
Gritzbaugh’s appointment reflects an important milestone for the group and paves the way for continued, focused investment in the North American market.
“The Aqua Lung story is full of discovery and innovation which are defining characteristics of the group’s enthusiast-driven brands,” said Gritzbaugh. “I’m very excited to join the team, build upon our strong partnerships and create sustainable growth in the modern marketplace.”
Previously, Gritzbaugh served as senior vice president and general manager of Gerber, a leading supplier of activity specific knives, multi-tools and problem-serving gear. In this role, Gritzbaugh led all aspects of the company’s global business including brand strategy and product development.
Photos courtesy Aqua Lung, Andrew Gritzbaugh