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What Are Today’s “Hot” Athletic And Outdoor Brands?

L.E.K. Consulting’s First U.S. Footwear and Apparel Brand Heat Index* found that Nike was the most popular brand across athletic categories, while The North Face, Patagonia and Columbia paced the outdoor space. However, many newer brands gained traction and brand recognition that varied across genders and generations.

Nike’s Stock Hit By Price Target Cuts

On Wednesday, Morgan Stanley and UBS joined several other investment firms recently lowering their price targets on Nike due to the impact of COVID-lockdowns in China and the overall stock market’s correction.

Oberalp Group Makes Hires And Promotions

The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country and Evolv, has hired Phil Hoffman as sales manager, appointed Mike Sohasky as key account sales manager, and promoted Steve Goddard, Michael Casarrubia, and Eric Poore to new roles within the company.

Hibbett Announces Changes To Board

Hibbett, Inc. announced the resignation of Jamere Jackson, effective June 9, 2022 and the appointment of Pamela Edwards to its Board of Directors, effective June 10, 2022.

La Sportiva Introduces Jackal II, Other Footwear And Apparel For SS23

La Sportiva, the manufacturer of mountain footwear, outlined its running and hiking products for SS/23, with the Jackal II leading the lineup offering reduced weight, a roomy toe-box and a redesigned heel.  The Italian brand is also releasing several running and hiking models for SS23 and an environmentally friendly apparel line. “Ultra-Running is growing rapidly, […]