Craft Sportswear North America hired Katie Gould Swenson as its sales & marketing manager for Craft base layers & nordic skiing. As part of this newly created position, Swenson will be responsible for…
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Accell Group Reports Disappointing North American Sales
Accell Group N.V. reported first-half bike sales to specialty retailers in North America fell 15 percent due to unfavorable weather and consumers’ continued reluctance to make major purchases. Sales rose 13 percent worldwide, however, thanks to the
Amer Sports Q2 Revenues Climb 9 Percent
Amer Sports, which owns Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor, reported sales increased 9 percent in its second quarter. The fastest growth took place in Sports Instruments, up by 31 percent, Apparel, up by 22 percent, Fitne
Lapierre North America Launches New Website
Lapierre, the performance-driven mountain and road cycling brand born in France, launched its official North American website today. The site is home to North American product offerings, technology, team information, dealer locator, consumer blog and mont
Mizuno Appoints VP of Latin America
Mizuno USA has selected Rodrigo C. Silveira as VP of Latin America. Prior to joining Mizuno, Silveira held several senior executive roles at Adidas Group Latin America where he represented the Reebok brand…
Icebug Hires New North American Rep Groups
Icebug Footwear has hired four new rep groups to cover the Midwest and West Coast regions, effective immediately…
Columbia Sportswear Names Hopcus SVP of North American Sales
Columbia Sportswear Company appointed Russ Hopcus as senior vice president of North American sales, a newly created position that will report directly to president and CEO Tim Boyle starting July 29. Since 2010, Hopcus has served as vice president of glob
Assos North America Hires PR Agency
Assos, the maker of cycling apparel, has partnered with ModCraft, the public relations agency. ModCraft has been appointed to to expand the brand presence into the lifestyle and fashion markets while maintaining its reputation in the cycling and triathlon
Icebug Appoints Evan Wert To Head North American Efforts
Icebug Footwear appointed Evan Wert as North American director of sales and marketing, for both Icebug Footwear and ArchFlex Insoles…
SCARPA North America Takes on Edelrid Distributorship
Starting this month, SCARPA North America (SNA) will become the U.S. and Canadian distributor for Edelrid, the German-based manufacturer of ropes and other climbing equipment. SCARPA North America (SNA) has become the U.S. and Canadian distributor for Ede
PHIT America Selects Public Relations Agency
PHIT America – the non-profit education and advocacy organization designed to combat the obesity and sedentary activity crisis – has selected Buffalo Communications (Buffalo) as its public relations agency…
Zeal Optics Partners with American Forests for Project 5480
Zeal Optics announced its partnership with American Forests to plant 5,480 trees, which equals the elevation of Zeal’s headquarters in Boulder, across the nation in 2013. With the newly founded corporate partnership deemed Project 5480…
New Wave AB Acquires North American Rights to its Craft Brand
New Wave Group AB of Sweden acquired the rights to distribute its Craft performance apparel brand in the United States and Canada from Karhu North America LLC of Beverly, MA…
Crocs Honored at American Business Awards
Crocs, Inc. was presented with two Silver Stevie(R) Awards at the 11th Annual American Business Awards in Chicago on June 17. Crocs was honored with Silver Stevies for Company of the Year – Consumer Products – Durables and also saw chief legal and adminis
New Balance Launches Made in America Campaign
New Balance Athletic has launched an ad campaign, “America is for the Makers,” that celebrates New Balance’s 75-year history of domestic manufacturing…
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