Lapierre North America Launches New Website

March 4, 2014
SGB Update

Lapierre North America announced today a fully renovated, visually enhanced and more comprehensive website. LapierreBicycles.com is now a one-stop hub dedicated to North America for Lapierre product information, athlete and company news, and riding inspiration that users cannot find anywhere else.

“To kick off our first year in North America we designed the new LapierreBicycles.com with the primary goal of driving traffic to independent bicycle dealers, which is the only place where Lapierre is distributed,” said Marketing Director at Lapierre North America, Steve Chapin. “The site really epitomizes the Lapierre brand experience by offering quality content and an innovative web navigating experience.”

Highlights:


  • Overall more aesthetically pleasing and visually stimulating, including more images and video content that the typical Lapierre customer demands
  • Comprehensive Lapierre technology pages
  • Optimized for mobile, iPad, and tablet navigability, allowing users to quickly and conveniently access information about Lapierre bikes from anywhere
  • Designed to lead users through a virtual path to find the bike that is best suited for their riding needs
  • Contains updated bike detail pages that have more comprehensive product descriptions, specs, images, and information
  • A bike registration tool offers proof of ownership to assist with warranty issues and lost or stolen bicycles
  • Easy-to-spot “Dealer Locator” tool, listing all Lapierre dealers in the US and Canada
  • Visit the updated site at www.LapierreBicycles.com and keep up with Lapierre North America on Facebook, Instagram and Twitter.


Lapierre North America Launches New Website

July 24, 2013
SGB Update

Lapierre, the performance-driven mountain and road cycling brand born in France, launched its official North American website today. The site is home to North American product offerings, technology, team information, dealer locator, consumer blog and monthly newsletter signup. The domain can be found at: www.lapierrebicycles.com.

Founded in Dijon, France, in 1946 and still headquartered in France, Lapierre is a performance-driven cycling brand. Four generations of the Lapierre family have contributed to shaping the company into a global leader in design and manufacturing of premium road and mountain bicycles. For the first time ever, the complete Lapierre road and mountain bike range will be launching in North America for 2014.

“We are excited to officially have a one-stop hub for everything Lapierre NA,” said Kirk Bausch, director of sales and marketing for Lapierre North America. “There’s high anticipation among consumers and independent bicycle dealers (IBD’s) to see the 2014 bikes we will offer in North America.  Check out our new website, explore our products, company and event info, athlete news, and share what you like the most.”

This week, Lapierre North America will be revealing a range of road and mountain bicycles from the XR, Spicy, Zesty, Xelius, Sensium, and CycloCross lines at DealerCamp, 2013 in Park City, UT.

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