PHIT America the non-profit education and advocacy organization designed to combat the obesity and sedentary activity crisis has selected Buffalo Communications (Buffalo) as its public relations agency.
Buffalo will create and implement an aggressive publicity and media-relations program targeting print, digital and broadcast outlets with focus on consumer health and wellness, sports, business, parenting and related editorial niches.
Since its January 2013 launch, more than 130 leading companies and associations from the sports, fitness, retail and media industries have contributed funds and services to support PHIT America. Each shares the vision and goal to create “A Movement for a Fit and Healthy America” by educating men, women and children about the importance of an active lifestyle to improve overall health.
“A sedentary lifestyle is the prime contributor to escalating health care costs we all face,” says Jim Baugh, Founder of PHIT America, former President of Wilson Sporting Goods and a 2011 inductee into the Sporting Goods Industry Hall of Fame. “Consistent press coverage through Buffalo’s national network of contacts will impart ways to fight the obesity epidemic gripping the country.”
PHIT America supports two pieces of legislation crucial to increasing the number of fit and healthy Americans. When passed, the Personal Health Investment Today Act (PHIT) will allow Americans to use pre-tax medical accounts for physical activity expenses. The Physical Education Program (PEP) is an 11-year Federal grant from the Department of Education for schools to rebuild health and fitness programs.
“The statistics are staggering 68 percent of Americans are either obese or overweight and 192 million people are not active to healthy standards,” says Rich Katz, Managing Director of Buffalo. “We have a unique opportunity to tell PHIT America’s story and promote legislation that can positively impact millions of people and contribute significantly to the overall well-being of our nation.”
Americans are encouraged to support PHIT America by visiting www.PHITAmerica.org to advocate, provide a donation or participate in health and wellness programs.
