Assos, the maker of cycling apparel, has partnered with ModCraft, the public relations agency. ModCraft has been appointed to to expand the brand presence into the lifestyle and fashion markets while maintaining its reputation in the cycling and triathlon market.
Effective immediately, ModCraft will guide Assos with all public relations initiatives and develop a communication strategy for the trusted Assos brand in North America. The ModCraft team will work closely with Assos to craft and execute standout PR strategies and programs to communicate the Assos brand across cycling media channels and propel the brand into new lifestyle and fashion spotlights.
“We are excited about enhancing the ASSOS brand equity through our partnership with ModCraft,” said Hans Bergman, director of sales & marketing of Assos North America. “We have had the pleasure of working together with Kevin Burnette in the past where he always went the extra mile to deliver on his promise of excellence. ModCraft’s knowledge of the cycling industry, coupled with their high regard for Assos, will most certainly yield great results.”
Assos has a well-established reputation in cycling with historical roots at their Ticino, Switzerland headquarters where they invented the very first Lycra cycling shorts in 1976. It was here that the cycling short technology was again evolved with the first elastic insert. Assos still remains the leader in design driven cycling technology. Through the Assos Textile Laboratory Lugano exclusive fabrics are developed to specifically meet the demands of cycling. Every aspect of their products, from creation to production, is defined at their Swiss headquarters.
“It is an honor to partner with Assos North America”, said Kevin Burnette, founder of ModCraft. “Assos is the cycling apparel brand that all other brands are measured against. The technology in the ASSOS apparel is unmatched, and their commitment to excellence has exceeded customer expectations for decades. We feel very privileged to work alongside Assos and their North America team to communicate the brands uniqueness in the market and share the continually evolving product line.”
