Saucony, Inc. announced its four-year exclusive footwear and apparel sponsorship of the Seattle Marathon. The 2010 race, celebrating the 40th anniversary of the Seattle Marathon, takes place Sunday, November 28th at the historic Seattle Center in downtown Seattle. The Seattle Marathon family of events includes the Marathon Run, Marathon Walk, Half Marathon Run, Half Marathon Walk, 5K, and Kids' Marathon.
“The Seattle Marathon is a not only a Northwest tradition but one of the premier running events in the region,” said Mark Bossardet, vice president of sports marketing for Saucony. “This partnership underlines our continued commitment to the Pacific Northwest running community and allows us to come together to celebrate 40 years of great distance running. We're confident that together, we will take this event to an entirely new level.”
As part of its sponsorship activation strategy, the brand will provide all of the marathon and half marathon participants with a long-sleeve Saucony technical fabric race shirt. Volunteers for the event will also be outfitted in Saucony apparel, as well as footwear.
“The Seattle Marathon has been growing strong for 40 years thanks to the support of devoted volunteers, runners and sponsors,” said Louise Long, Seattle Marathon race director. “We're thrilled to welcome Saucony as our official footwear and apparel sponsor and look forward to inspiring even more runners to experience this classic event.”
The Seattle Marathon, one of the two oldest marathons on the west coast, is USATF and AIMS (Association of International Marathons and Distance Races) certified and is a Boston Marathon qualifier.
