Ryders Eyewear announced that company founder Brent Martin will
return as a brand ambassador and the Canadian sales manager effective
February 2011.
return as a brand ambassador and the Canadian sales manager effective
February 2011.
Martin's return to Ryder Eyewear coincides
with the 25th anniversary of his historic accomplishments in 1986.
Twenty- five years ago, Brent claimed the title as the first Canadian
Mountain Bike Champion. That same year, he also launched Ryders Eyewear.
with the 25th anniversary of his historic accomplishments in 1986.
Twenty- five years ago, Brent claimed the title as the first Canadian
Mountain Bike Champion. That same year, he also launched Ryders Eyewear.
Commenting on his five year hiatus, during which he
traded his sales and management role for a position on Ryders' Board of
Directors, Martin stated, “I had to take a step back to see the bigger
picture. My passion for the brand, lifestyle and ideals we uphold has
grown in a whole new dimension.”
traded his sales and management role for a position on Ryders' Board of
Directors, Martin stated, “I had to take a step back to see the bigger
picture. My passion for the brand, lifestyle and ideals we uphold has
grown in a whole new dimension.”
During that five-year span, Martin took time to travel and hit the
trails with his family, living the lifestyle that the Ryders brand
embraces. Upon his return, Martin endeavors to stoke the creative fire of
the sales and brand management programs and campaigns. He will also be
working with new and existing dealers to help grow their sunglass
business.
trails with his family, living the lifestyle that the Ryders brand
embraces. Upon his return, Martin endeavors to stoke the creative fire of
the sales and brand management programs and campaigns. He will also be
working with new and existing dealers to help grow their sunglass
business.
In his dual-role as a Brand Ambassador and the
Canadian Sales Manager, Martin plans on making Ryders Eyewear the vehicle
to a healthier community that is more actively connected to the
outdoors. He hopes to implement races, rides and relays for the company
and community and conduct an overhaul of the way Ryders employees
commute to work. Brent makes his 40 minute commute via bike trails to
the office, and he intends on having members of his sales team integrate
public transportation and bicycles to meetings and sales calls.
Canadian Sales Manager, Martin plans on making Ryders Eyewear the vehicle
to a healthier community that is more actively connected to the
outdoors. He hopes to implement races, rides and relays for the company
and community and conduct an overhaul of the way Ryders employees
commute to work. Brent makes his 40 minute commute via bike trails to
the office, and he intends on having members of his sales team integrate
public transportation and bicycles to meetings and sales calls.
“I have
a lot of passion for the brand and what it stands for,” Martin continued, “I want Ryders to be known for more than just making and
selling great gear. I want people to know we are here to improve the
health of our community and to bring something better to the world.”
2011 is already a busy year for the company; the
rebrand, new logo and 25th anniversary all recently kicked off at Winter
Outdoor Retailer. Martin and the team will be celebrating the milestone
with a series of events for the duration of 2011, including a 25th
Anniversary “Totally Bitchin' Since 1986” race in Vancouver. The event
will take place on the very trail that Brent claimed his Canadian
Mountain Bike Champion title's 25 years ago.
rebrand, new logo and 25th anniversary all recently kicked off at Winter
Outdoor Retailer. Martin and the team will be celebrating the milestone
with a series of events for the duration of 2011, including a 25th
Anniversary “Totally Bitchin' Since 1986” race in Vancouver. The event
will take place on the very trail that Brent claimed his Canadian
Mountain Bike Champion title's 25 years ago.
Ryders Eyewear, based in North Vancouver,
British Columbia, designs performance eyewear for bike,
run & outdoor sports enthusiasts.
British Columbia, designs performance eyewear for bike,
run & outdoor sports enthusiasts.
