Adidas plans to introduce tight-fitting basketball uniforms for the 60th NBA All-Star in Los Angeles. All players in that game will have the option of wearing the Adidas TECHFIT PowerWeb compression jersey instead of the standard Adidas jerseys.
“Los Angeles is an exciting convergence of sports, style and entertainment unlike any other place in the world,” said Lawrence Norman, adidas Vice President, Global Basketball. “Our latest on-court uniform design and innovation, as well as our off-court footwear and apparel, celebrate the city and the game of basketball. NBA All-Star is the premiere event for adidas to showcase our innovation on basketball's biggest stage and how our products make the best athletes in the world stronger, lighter and faster.”
The new NBA All-Star TECHFIT jersey features strategically placed Thermoplastic Polyurethane (TPU) powerbands that align core muscles and boost power to key muscle groups for more efficient movement that increases acceleration and endurance. The compression fits improves movement by preventing opposing players from grabbing loose jersey fabric and slowing them down.
The new NBA All-Star uniform design pays homage to Hollywood with big bold block typeface inspired by the Hollywood sign, and the East and West team names featuring the Los Angeles skyline embossed in the lettering to further recognize the city.
