Reebok will move its European Headquarters from the current offices in Bolton, England to Amsterdam, The Netherlands.
Reeboks plan to relocate its EHQ to Amsterdam will enable it to centralize its European leadership team and more effectively manage its regional priorities. These actions were an outcome of the brands comprehensive “Go-To-Market Excellence” study concluded earlier this year.
Also as a result of this program, the company will redirect and strengthen resources against its priority European markets, customers and categories, specifically Range Merchandising, Brand Marketing and Sales.
Amsterdam is a popular base for many European corporate headquarters. “Relocating our EHQ to Amsterdam will help strengthen our presence throughout Europe and improve our Range Merchandising function for the entire region,” stated Paul Harrington, President and CEO, Reebok brand. “This move will also allow us to improve our focus on the traditional markets on the continent and emerging markets like Eastern Europe and Russia.”
A temporary location in Amsterdam for the Reebok EHQ will open this summer, with the permanent location expected to be available at the end of the year. There are no plans to relocate several global and European functions such as Apparel Design, Apparel Development and Apparel Operations from Reeboks current Bolton office.
