Pure Fitness Parent Names Real Estate Partner to Guide N.A. Expansion

PureGym, a fitness operator in the U.K. and the second largest operator in Europe, partnered with RCS Real Estate Advisors to expand its Pure Fitness brand in the U.S. and Canada.

PureGym was founded in the U.K. in 2008. After successfully moving into European markets by developing a more accessible and affordable gym experience for consumers, PureGym introduced its concept to North America as “Pure Fitness.” The business has also grown via franchise with a partner in the Middle East under the “PureGym Arabia” brand.

“Pure Fitness is proud to partner with RCS Real Estate Advisors to facilitate our ambitious venture into North America,” said James Hathaway, group international strategy and franchising director, Pure Fitness. “The firm’s wealth of knowledge, market expertise and proven track record in retail real estate strategy aligns perfectly with our plans for expansion. This collaboration will create a solid growth plan as we expand our presence in the North American market. With increased awareness around health, well-being and the role fitness plays in a happier and more fulfilling life, we are thrilled to be able to help individuals achieve their fitness goals.”‘

The company said it offers “low-cost, zero-contract memberships, state-of-the-art equipment, a variety of workout classes and 24/7 gym access, with 1.9 million members worldwide across almost 600 gyms.”

Pure Fitness said it is expanding its presence in North America to solidify its position as one of the largest fitness operators in the region.

“We are honored that PureGym has selected RCS to help expand its world-class fitness brand across the North American market,” said Moe Puri, VP, RCS Real Estate Advisors. “Our dedicated team is committed to identifying the finest locations and franchising opportunities that will position Pure Fitness to achieve its business objectives. It is our aim to make the Pure Fitness experience readily accessible to new customers, as well as ensure that communities across the U.S. and Canada can benefit from the brand’s holistic ethos.”

Image courtesy Pure Fitness