Puma joined Zero100, a community-based education and research platform aiding organizations to reduce carbon emissions through digitization.

In 2022, Puma announced it reduced its carbon emissions by 88 percent and its supply chain by 12 percent between 2017 and 2021.

“Fighting climate change as we simultaneously attempt to make our supply chain more agile and responsive to changing consumer needs is not something any business can achieve alone,” said Anne-Laure Descours, Puma’s chief sourcing officer. “By joining forces with like-minded companies, we can scale and accelerate our combined positive impact and live up to our mission to be forever better.”

“At Zero100, we are committed to supporting supply chain transformation that enables both business success and the long-term protection of vital resources. Innovating to achieve more equitable and agile supply chains is a challenge that, when overcome, will generate a positive impact on a global scale,” said Zero100 CEO Olly Sloboda. “By collaborating with – and learning alongside industry peers, we can all get there faster. We’re looking forward to partnering with Puma to help them scale and accelerate their positive impact.”

As part of its Forever Better sustainability strategy, Puma created a science-based reduction target for carbon emissions to support the goals of the Paris Agreement.