Archives: Press Releases

New Zealand – TMC Ltd, the owner of Nuyarn spinning technology and a proven innovator in the performance fiber and apparel space, today introduces Herculan, the world’s first product that offers improved performance benefits of wool coupled with unmatched durability and sustainability for the apparel sector. A result of more than three years of R&D, […]

Gnarly Nutrition announced its partnership with the Women’s Epic Race series. Established last year and held in Utah for women runners of all levels, the deal outlines that Gnarly will supply hydration products for participants while running the course. This year’s two running events will be held at Brian Head Resort, a 5.1-mile course with […]

Superfeet has partnered with Red Wing Shoes to create a collection of footbeds made explicitly for its performance work boots.  As part of the newly released Red Wing Ultimate Fit Experience available in all Red Wing stores, the footbed collection complements its work boots, socks and aftercare system with off-the-shelf and 3D customized footbed options to combat […]

Puma is piloting a production process called RE:JERSEY whereby it reuses its existing football jerseys to create new ones. The pilot is part of Puma’s Circular Lab and its Forever Better sustainability platform.  Puma said the manufacturing process chemically breaks down old garments into their main components (depolymerization), filters out color and the material is […]

Tailwind Nutrition is the exclusive hydration partner of the Ragnar Trail Series 2022. This year’s series includes 27 overnight relay events nationwide. As part of the deal, Tailwind will provide Endurance Fuel and Recovery samples in each participant’s race bags for all road and sprint events. Recovery samples will also be available in the Ragnar Recovery Zones […]

Founded in Germany in 2014, NCM, a Leon Cycle brand, recently launched its Class I e-bikes in the U.S. The new C5 and C7, offer single-speed and 8-speed, respectively, with torque-based pedal-assist power, full racks and fenders for urban commuting and fitness riding.  Both models include a “double triangle” aluminum frame, 700C wheels with wide tires, integrated front […]

Original Penguin® by Munsingwear,®  a division of Perry Ellis International, is proud to announce the signing of former Wimbledon doubles champion Vasek Pospisil as a tennis brand ambassador. “We are thrilled to have Vasek Pospisil join the Original Penguin team as a tennis brand ambassador,” said Oscar Feldenkreis, CEO of Perry Ellis International. “With seven […]

Tecnica has incorporated 26 styles of its ski boot products with Celliant technology, including Mach1, Mach Sport and Cochise. Tecnica and Hologenix, creators of Celliant, are “focused on improving human performance and comfort, so, naturally, they have collaborated in recent years.”   Tecnica’s patented Custom Adaptive Shape (CAS) creates an anatomically shaped shell to match the […]

Knog, the designer of bike accessories and outdoor lighting products, announced the addition to its PWR Modular System, the PWR Solar 10W Panel, a compact LG solar panel. Designed with the PWR Modular System to be self-supporting, the Panel provides power to a phone, smartwatch, tablet, or Go-Pro, and can store energy in an external PWR Bank for […]

Stanley launched two of its most popular water bottles in ten new colors and patterns. The 40 oz Adventure Quencher, and the 64 oz GO IceFlow Flip Straw Jug, are available at select Target stores and Target.com.   The collection was inspired by “raw naturals, unfinished stone and popular home décor trends, with exclusive patterns like […]

The Woolmark Company announced the award honorees for its 2021/22 Performance Challenge. Of 400 global entries, 12 were chosen as the “preeminent ideas platform for the sports and performance market.” For the first time, The Challenge partnered with Swiss running brand On and Italian skiwear company Salewa. On challenged participating students to “explore apparel innovations that […]

Youth Athletes United, the 285-unit multi-brand youth sports franchisor behind Soccer Stars, Amazing Athletes, TGA Premier Sports, and JumpBunch, announced a new partnership with Canadian tennis player Leylah Fernandez. As a brand ambassador for the organization, Fernandez will be tasked to inspire young athletes and teach kids how they can “become a better person by […]

Today, Garmont, the premier Italian performance footwear brand, introduces the Dragontail SE, a striking, low-cut approach shoe incorporating Garmont’s updated fit and last for Spring 2022. Hailing from Garmont’s best-selling Dragontail line, the Dragontail SE (Special Edition) is designed for outdoor enthusiasts who look for a technical yet versatile solution. The Dragontail SE ($140) is […]

Skratch Labs released a new Hydration Sport Drink Mix, formerly Sport Hydration Drink Mix, flavor, Raspberry Limeade with caffeine. The brand is building on its hydration line by offering an option with 50mg of caffeine per serving. The flavor is available in 440g bags, 22g singles and a 20-pack caddy of singles. “We heard from […]

Skratch Labs will release its Clear Hydration Drink Mix, a sports drink that tastes like water, this spring. With a hint of flavor from real fruit, the mix provides electrolytes water alone does not. This new hydration line complements the brand’s hydration mixes. “For years, I’ve been asked by athletes for a sports drink that […]