100%, the San Diego, CA-based sports performance company, released its Norvic sport performance sunglasses. The inspiration for the glacier-inspired design comes from past classics that take cues from racing culture and retro styling.

“Norvik is a trend-setter engrained with inventive technology which functions to perform in a variety of conditions all while keeping lifestyle in mind,” said Gwen Van Lingen, vice president, global sales and marketing. “With the versatility of Norvik, you can confidently take your look ‘off the field’ and into the coffee shop.”

Norvik meets the demands of the 100% roster of endurance athletes with a no-slip grip, premium lenses and coatings for optical clarity and protection. Side shields add additional protection from the elements and unwanted peripheral glare. HiPer Lens Technology ramps up the contrast and amps up colors. Extra lenses are included for a quick change to adjust to all light conditions. Light-filtering polarized lenses are also available.

Photo courtesy 100%