Archives: Press Releases

Saucony announced that it opened the House of Speed to celebrate the launch of the Endorphin Pro 3 and Endorphin Speed 3, the latest advancements in the brand’s Endorphin Collection. In addition to Saucony’s Technical team on-hand, the House of Speed will serve as the site for a run thru Paris to try the Endorphin Pro […]

  Saucony offers the novice or experienced ultramarathoner a comfortable, responsive and surefooted stride with the release of its revamped Xodus Ultra. An award-winning trail line for the brand, the shoe is roomier with a distance-specific last, a full-length core of PwrRun PB cushioning, and a redesigned PwrTrac outsole.  “With the Xodus Ultra, our mission […]

AKU, the manufacturer of hiking and mountaineering boots in Italy for over 50 years, introduced new styles for SS23. The FlyRock and FlyRock GTX, for men and women, are fast hiking shoes where traction, protection and high cushioning are needed. Both styles feature AKU’s Dynamic Fit technology, which adapts the boot’s heel tension with natural […]

Zealios, the Bend, OR-based outdoor performance and adventure brand, announced it signed a new partnership as the official sunscreen and anti-chafe sponsor of Life Time Athletic Events. Zealios offers a range of personal care products, including sun care, hair care and anti-chafe/skincare solutions. “Life Time produces some of the most iconic endurance events in the […]

Hoka One One plans to launch its first global ad campaign under a new brand platform, “Fly Human Fly.” Hoka, owned by Deckers Brands, said the platform “acts as a catalyst to encourage consumers to meet Hoka at the starting line and take flight to new heights – together.” Fly Human Fly includes a 60-second film featuring […]

Ombraz Sunglasses are back again with two new styles—Teton and Viale—bucking the sidearm trend with upgrades to traditional sunglasses, eliminating pinching, temple fatigue, headaches, and breakage. With the addition of the Teton and Viale, the company offers five sunglass styles. The new frames unlock armless sunglasses made TR-90 Aerospace-grade nylon and equipped with a custom-woven, […]

Roll Recovery, a maker of deep tissue massage therapy tools for recovery and athletic performance, launched its R1 Percussion Massage Device. Designed for pre-workouts and recovery post-workout, the R1 boasts a compact size, quiet motor, 7-plus hour battery life, and compliments the brand’s recovery tools. “As we explored the percussion device market, we discovered the […]

To celebrate the 2022 Tour de France, French heritage brand Opinel will launch two limited-edition No.08 Folding Knives on June 13. Opinel collaborated with Matthieu Lifschitz, the art director for 200 Magazine, on the handle graphics, highlighting the Tour’s classic emblematic motives. Les Maillots pays tribute to the iconic jersey colors worn by Tour race leaders. Using […]

Carbitex, the maker of flexible carbon fiber composites, expanded the advancements across its flexible AFX technology platform with two carbon fiber solutions. AFX anti-puncture (AFX-AP), designed for added protection in the workwear category, and AFX Formed, focused on performance athletic footwear. Both build on the brand’s asymmetrically flexible AFX technology platform that is stiff in […]

Sitka, the manufacturer of performance hunting apparel and specialized gear, has introduced its most advanced line of insulation pieces with its Ambient Collection. The Collection adapts to changing weather conditions and levels of activity—-when users are static and temperatures are low, the pieces insulate to deliver warmth. When wearers are active, or the temperature rises, […]

New Smyrna Beach, FL (June 13th, 2022) –  Bajío, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, has added four new frames to its 2022 product line. The new styles combine state-of-the-art frame and lens technology, but also represent four individual stories that have helped […]

BOULDER, CO (June 10th, 2022) – La Sportiva, makers of the world’s finest mountain footwear, today announces their running and hiking product offerings for the spring and summer of 2023. Trail running and hiking continue to boom in the United States, and the new Jackal II is designed to inspire runners with a significantly reduced […]

Therm-a-Rest, the manufacturer of outdoor sleeping gear for more than 50 years, is introducing the next generation of its NeoAir XLite sleeping pad for Spring 2023, the NeoAir XTherm NXT and a down Honcho Poncho. “Our 2023 introductions result from an initiative—less is truly more. With less weight, bulk, noise, and environmental impact, we drastically […]

Klean Kanteen announced its Rise drinkware collection will be available at retail in January 2023 and doubles down on Klean’s Earth-friendly commitment to circular design. “With ergonomic contours, a rich earthy palette, and a world of uses, the Rise Collection is elegant enough to live inside, and durable enough to live outside,” said Jeff Cresswell, […]

Seattle-based Mountain Safety Research (MSR), the outdoor equipment manufacturer and part of parent company Cascade Designs released its Habiscape Tent Series for S23. The tents blend performance, space and features with a symmetrical design, making pole placement and setup intuitive. It also includes a pass-thru pocket, accessible from inside and outside and a storage bag […]