Archives: Press Releases

Skratch Labs has brought back its Pineapple flavor Hydration Sport Drink Mix, formerly Sport Hydration Drink Mix, as a permanent flavor in its lineup of hydration mixes, which includes Lemon & Lime, Fruit Punch, Oranges, Strawberry Lemonade, and Matcha Green Tea & Lemon. Pineapple Hydration Sport Drink Mix is available in 440g bags, 22g singles […]

PORTLAND, Ore., and CARLSBAD, Calif. – May 5, 2022 – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired by movement. The footwear and activewear collection fuses Earth-conscious craftsmanship and bold design. Product names such as Wandering Soul Anorak […]

Bote, the manufacturer of paddleboards and kayaks in the water lifestyle space, created the Hangout Suite, a collection of eight modular pieces to use individually or combine to create customized spots to relax alone or with family and friends.   The Hangout Suite was designed for full compatibility and the ability to piece together the hero […]

  Headsweats launched its Spring collection featuring new designs, an updated logo and new colors including Mandarin, Amazonian Purple, Seaway, Timber, and Burma Yellow. The Spring Collection includes solid-colored headwear and several prints, including floral, zigzag, stripes, and mountains in Headsweats best-selling SKUs, including its Performance Race Hat, Reflective Race Hat, Technical Trucker Hat, Performance […]

Gregory Mountain Products announced its 2022 Ambassador Team who were selected based on their passion for the outdoors and involvement in their communities.  Each member of the paid team aligns with Gregory’s goal of getting more people outside to serve as an extension of the brand and spread its mission across a broad range of […]

Timed with the Summer season, iRocker, maker of inflatable water sports gear, is launching its Ultra Collection featuring its lightest weight paddleboards ranging from 19 pounds to 21 pounds with enhanced durability and a small, easy-to-carry backpack with an electric pump included. “Our customers asked, and we listened,” said Agata Hairston, vice president, of marketing […]

New Balance expands insole offerings with the addition of three new insoles shaped by Superfeet, Casual Therapeutic Cushion Insoles, Casual Metatarsal Support Insoles, and Sport Active Cushion Insoles. Since 2020, Superfeet has worked with New Balance, under a licensing agreement, to expand the brand’s insole assortment to accommodate a wide range of user needs with […]

Next month, Nike drops a futuristic silhouette featuring three interlocking modules connected without glue that can be taken apart and dropped off at Nike stores that offer a recycling and donation service. The midsole comprises pegs that fit into openings engineered into the upper for a fit that is comfortable, stable and breathes, according to […]

With a 100-year heritage in refrigeration, Dometic offers the most extensive range of mobile cooling products for use in an RV, boat or vehicle. Dometic is growing its outdoor gear solution offerings with the Dometic GO collection of pack, stack and go gear featuring camping products designed for car-based camping. “From powered coolers and drinkware […]

Backcountry and Petco announced the launch of the Backcountry x Petco collection of pet gear designed for the outdoor enthusiast and active dogs. The collaborative assortment of summer gear includes dog supplies, apparel, accessories, toys, and travel products for summer, plus a line launching in the fall. “84 percent of Backcountry customers have dogs in […]

HOOD RIVER, Ore. (May 2, 2022) — Slingshot Sports, industry-bending innovators and manufacturer of watersports equipment, launched their online learning platform, Foil-Academy.com, to provide users with a comprehensive library of learning resources for winging. With over 6 hours of total content and 60 lessons, Foil Academy is the most complete online course in watersports. The […]

Bass Pro Shops and Cabela’s unveiled their new lineup of Ascend Adventure Bikes, offering quality, performance and value. Debuted during the World’s Fishing Fair (March 30 – April 3) at Bass Pro Shops national headquarters in Springfield, MO, Ascend Adventure Bikes are now available at Bass Pro Shops and Cabela’s, featuring six models across three […]

LIVSN Designs, an outdoor apparel brand focused on creating outdoor clothing, launched trail tights for women, merging the feel of a running legging with features needed for hiking, climbing and outdoor pursuits. LIVSN started with 7.5oz double-weave recycled nylon with spandex and added four functional pockets—a slide-in media pocket, sandwich-bag map pocket, YKK zippered thigh pocket, […]

Chaco Footwear and multi-Platinum selling country artist Thomas Rhett announced the latest Chaco x Thomas Rhett collaboration expanding on last year’s collection.  The limited-edition sandals are inspired by Rhett’s love for the outdoors and memories on the river with his family. With two patterns available in adult and kid’s sizes, the collection features the colors […]

PrimaLoft, Inc. published its first Relentlessly Responsible Report about its using innovation and performance to drive sustainability. The report highlights key achievements recenwith an emphasis on 2021 and offers a look into the brand’s vision for the future of PrimaLoft. The company’s key focus is reducing its environmental impact through the continued use of recycled […]