Inov-8, headquartered in the UK’s Lake District, known for its all-terrain footwear, apparel and equipment, announced it expanded its hike offering with a clothing collection called Venturelite.
Helen Stuart, inov-8’s head of clothing and equipment, said, “We’ve seen the continued growth in popularity of faster-paced hiking and want to give these outdoor lovers the same speedy feel that trail runners enjoy from their clothing but with the necessary hiking twists. We’ve kept all the garments super-lightweight by removing unnecessary features and instead sharply focused on the things hikers need to go faster on trails and chase down mountain summits safely.”
With an ergonomic fit that works with the body when hiking, the range includes mid-layers, hoodies, tees, trousers, and shorts. A three-layer waterproof jacket boasting levels of breathability will launch time for winter.
Stuart, whose team also launched the brand’s first gym clothing range earlier this year, added, “The hike collection is designed with layering in mind, with each style working in sync with the other; this mirrors our trail running range, but the overall feel being less athletic and more relaxed.
And while it is all light and fast, no compromise has been made on protection or durability either, with each garment designed for multi-day use and materials carefully chosen to enhance a longer lifespan.”
The collection was researched and designed in the Lake District, taking two years from the original concept to launch. A team of experienced hikers was used as testers.
AcrossInov-8’s hike and run clothing ranges, there are 36 styles, of which 24 contain recycled yarn, certified by the Global Recycled Standard, which verifies recycled content and ensures responsible production. All main fabrics carry the Standard 100 by Oeko-Texguaranteeing the absence of harmful substances that may present a health risk. Polybags feature biodegradable organic technology.
For more product information, go here.
Photo courtesy Inov-8