Hunter Allen, considered a training pioneer by cyclists, launched Project Fuerza. 

The NFT collection uses biometric data graphs contributed by athletes at races to create artwork that tells a visual-numeric story from that race. Cyclists Peter Sagan, Mark Cavendish, Geraint Thomas, Jens Voigt, and other pros have worked with the company. 

A former professional cyclist, Allen co-developed TrainingPeaks WKO software and led its desktop software team until 2015. He founded Peaks Coaching Group in 1996, and today he employs 35-plus coaches and five international affiliates. 

Original NFTs come with a license to view/use the data file. 

The company’s next development phase will have consumers working with Fuerza artists to create personal NFTs using their biometric data beginning in early 2023.

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