Archives: Press Releases

Vancouver, BC (August 9, 2022) — tentreeR is thrilled to announce the launch of their new Circularity by tentree program, a one-of-a-kind initiative that will bring the brand closer to a full closed-loop process by offering solutions for customers to resell or recycle their used tentree clothing through partner programs Treet and SuperCircle. An estimated […]

PROVIDENCE, R.I., AUGUST 1, 2022 – G-Form®, the inventive protection brand, and Electric Mountain Bike Network (EMBN), announced a three-year sponsorship deal naming G-Form the Official Protection Partner of EMBN June 2022 – June 2025. Specifically, G-Form will provide knee, arm, upper body and hand protection including the E-line, Pro-Rugged lines, as well as the […]

For SS23, Norrøna builds on its Falketind, Svalbard and Fjørå collections with sustainably produced additions for hiking, mountain biking and everyday wear. “Every new product Norrøna releases meets our standard of excellence of integrating innovative and sustainable materials, a technical and comfortable fit and uncompromising durability and functionality, all while following our design ethos of […]

Altra launched the Mont Blanc BOA trail runner, the first Altra shoe to feature a BOA Fit System. The shoe is for technical trail runners that capitalize on the brand’s technologies—engineered with Altra’s Balanced Cushioning platform, foot shape toe box, Altra’s Ego Max midsole foam, BOA Fit System, and Vibram LiteBase outsole—resulting in a micro-adjustable, […]

Bonk Breaker, the manufacturer of nutrition and energy bars favored by elite athletes and pro sports teams, added former Olympian and winner of the Ironman Lake Placid Sarah True to its pro athlete team. True is competing in this year’s Ironman World Championship in Kona in October. “We found a lot of common values with […]

Fila-sponsored tennis players will debut two new collections timed with the 2022 summer hardcourt swing—the Deuce Court Collection and the latest edition of the brand’s Heritage Collection.   Deuce Court Collection Karolina Pliskova, Barbora Krejcikova, Ekaterina Alexandrova, and Diego Schwartzman will wear the Deuce Court collection at the Western & Southern Open final Grand Slam. The collection […]

Keen, the maker of hybrid footwear, launched the Circadia, which delivers the core features of the brand’s Targhee hiking boot at a more accessible price point. The Circadia includes Keen.Fusion technology, a simplified pattern design and computer stitching. Consciously created features include: LWG-certified leather, PFAS-free water repellency, cement-free midsole/outsole fusion, and pesticide-free Eco Anti-Odor. Circadia […]

Solo Stove launched its Fire Pit 2.0, the first update to its line of smokeless fire pits since it initially debuted in 2016.  The major update includes a patented removable fuel grate and ash pan, making it easier to empty the fire pit without picking up and turning over the unit. The new model will […]

Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, released its Fortius Trekking Pole Tent.  Available in one-person (weighs 1.6lbs) and two-person (2.25lbs)versions, the Fortius is an ultralight tent but storm-worthy, giving more options for pitching when it comes to direction, site selection and reinforcement. “When we set out to design a trekking pole […]

Astral released a limited edition of its iconic Layla PFD to acknowledge the dedication of its athletes and employees. Whitewater enthusiasts Nicole Mansfield, Kate Shea and Ollie Smithers designed the equipment reflecting their combined love of the water with the same safety and fit features.  Astral CEO and founder Philip Curry and Shirley Shepherd introduced […]

Austin, TX (August 3, 2022) — Chubbies, the weekend-centric men’s apparel brand, is looking to take over the pants game with the launch of its first-ever pants collection. After a decade spent perfecting shortswear, from casual to swim, the brand is launching a full-length version of their most popular silhouette: The Everywear Pant. The Everywear […]

Ironman announced that the 2023 VinFast Ironman World Championship triathlon would continue with a two-day format in Kailua-Kona, Hawaii, on October 12-14.  This year, for the first time in the 40-plus-year history of the triathlon’s event, the 2022 VinFast Ironman World Championship will take place over two days in Kona, Hawaii, on October 6 and […]

Icemule Coolers, makers of the most portable, premium backpack coolers, created the world’s first-ever transparent, air-insulated cooler, the Icemule Clear was designed for sporting event venues, concert arenas and amphitheaters, and other locations which require clear bags for entry. “Our wide array of colors is part of what sets Icemule Coolers apart,” says James Collie, […]

Hydro Flask, the manufacturer of insulated stainless steel flasks and soft goods and a Helen of Troy (NASDAQ: HELE) brand, announced progress on its sustainability objectives. In Spring 2022, Hydro Flask rolled out Forest Stewardship Council (FSC) certified packaging, including 80-to-100 percent recycled content. By the end of the calendar year, the company’s goal is […]