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Archives: Press Releases

Roll Recovery Launches Superplush Slides and Flip Flops

March 13, 2025 Verde Brand Communications

Designed for all-day comfort and support, they can be worn to-and-from workouts, play, and lounging

Anton Krupicka and La Sportiva Announce Athlete Partnership

March 12, 2025 Backbone Media

Krupicka will serve as a global ambassador while contributing expertise to product development team.

Royal Robbins launches Mosquito Protection Technology

March 12, 2025 Verde Brand Communications

MPT provides a chemical-free and robust barrier from mosquito.

Gnara and Burton Announce Revolutionary Partnership

March 12, 2025 Darby Communications

New limited edition bibs feature patented Gnara GoFly technology

Sea to Summit Debuts Outdoor Comfort Campaign and 2025 Gear

March 11, 2025 Purple Orange LLC

The brand blends education and innovation to expand its sleep systems, storage, and cookware lines.

Stio Debuts All Terrain Footwear with Ridgecap Collection

March 10, 2025 Stio

Stio launches the Ridgecap Collection, technical all-terrain footwear built for mountain adventure.

Curious Creatures Drops New Spring Apparel

March 10, 2025 Embers Media

Apparel that offers something different in the mountain bike space.

Nikwax Unveils Top Performing PFAS-Free Waterproof Down

March 10, 2025 Revolution House Media

Direct.Dry Down range sets new standards in performance, sustainability with three distinct options.

ThirtyTwo Welcomes Joe Sexton to the Team

March 8, 2025 Master Plan Communications

ThirtyTwo announces Joe Sexton is joining the new ThirtyTwo bindings team

Gregory Mountain Products Unveils Spring 2025 Collection

March 6, 2025 Verde Brand Communications

Elevating outdoor adventures with new backpacking, hiking packs

Thule Introduces Thule Verse, an All-New Platform Bike Rack

March 5, 2025 Backbone Media

Thule Verse: the next evolution in hitch-mounted bike transport

Nemo Launches the First Bluesign Product Backpacking Tent

March 4, 2025 Revolution House Media

The best-selling Dagger Osmo tent is now more spacious and more sustainable than ever.

Tifosi Optics Expands Active Eyewear Line with the Shumo

March 4, 2025 Purple Orange LLC

Full-coverage protection meets lightweight comfort in latest release

Mountain Hardwear Unveils Spring 2025 Collections

March 4, 2025 Sasquatch

Featuring advanced sun protection and high-performance trail gear

Skratch Labs Launches Newest Energy Chews Flavor

March 4, 2025 Darby Communications

Skratch Labs releases its newest Energy Chews Sport Fuel flavor since 2022

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Skechers Performance Drops SKX Full-Court Press Basketball Shoe

July 30, 2025

Nike Streamlines Metcon Franchise for Cross-Training Benefits

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Bushnell Golf Claims Golf Laser Rangefinder Dominance at Royal Portrush

July 22, 2025

Study: Private Label is Quietly Taking Share from Established Brands

July 22, 2025

Pacsun Launches First Unisex Eyewear Collection

July 16, 2025

Adidas Extends Contract with University of Nevada

July 16, 2025

Puma Renews Partnership with Manchester City

July 15, 2025

Nike and Special Olympics Ink Three-Year Global Partnership

July 14, 2025

Yeti Secures Licensing Partner for Promotional Channel

July 14, 2025

St. John’s University Switches to Adidas from Nike

July 14, 2025

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