Archives: Press Releases

Stio named Geartrade, the online resale platform for used outdoor gear and apparel, the preferred ‘extended product life’ resale partner supporting the brand’s Second Turn program that encourages trade-ins of gently used clothing and outerwear. Geartrade supports Stio Second Turn as its preferred independent resale partner, ensuring that trade-ins that are not renewable back to […]

Jelenew, the “luxury high-performance female sports brand with a cycling focus,” launched the SOMAtique collection of indoor cycling apparel—bras, bib shorts, leggings, bike shorts, and skorts with the brand’s proprietary CurveTec technology. “The SOMAtique line is designed to enable indoor cyclists to have a similar experience to what they would enjoy outside, focusing purely on […]

CEDAR CITY, Utah (May 08, 2023) – Outdoor Vitals, the Utah-based performance outdoor brand, announced today the release of its newest ultralight backpacking pack, the CS40 Ultra. This revolutionary new pack breaks the mold, offering support and comfort while remaining incredibly lightweight. A carbon fiber frame delivers fantastic load-carrying capability, while new fabrics allow the […]

New York, NY – May 9, 2023: Revo, the global leader in high-quality performance sunglasses, announced today the launch of three new limited-editions sunglasses designed in collaboration with Kendall Toole. The new release is as an extension of the popular Revo x Kendall Toole capsule collection, featuring fashion-forward frames and Revo’s state-of-the-art performance lenses.   […]

Fieldsheer, a technology company that manufactures temperature-controlled apparel under the Mobile Warming and Mobile Cooling brands, reported it is the official cooling and heated apparel partner of Meyer Shank Racing (MSR). Under the terms of the multi-year partnership, Fieldsheer will provide all Meyer Shank Racing team members and crew with clothing from both lines to […]

Skratch Labs released a new, limited-time flavor of Hydration Sport Drink Mix—Mango + Tangerine, made with real fruit, sugar and the “optimal electrolyte profile” to replace what is lost in sweat, and provide energy during a workout.  By eliminating “functionless ingredients”, including artificial sweeteners and colors, athletes can “avoid flavor fatigue and GI issues” that […]

CARRBORO, N.C. and SANTA BARBARA, Calif. (May 4, 2023) – Fleet Feet and rabbit today announced their first collaboration which offers high-quality and stylish running apparel for any pace. Available on fleetfeet.com and in select stores beginning May 10, the summer collection caters to a variety of performance needs and features exclusive colorways and brand-new […]

Velous Footwear expanded its line of recovery sandals with the Hoya Adjustable Slide, created to help feet, ankles, knees, and legs recover quickly from participation in sports or strenuous activities, with the brand’s patent-pending Tri-Motion Technology. “The Hoya Adjustable Slide rounds out our recovery sandal lineup and features an adjustable upper for a custom fit,” […]

Skechers reported it signed an agreement naming the brand as the Official Footwear Sponsor of the Pickleball Canada National Championship, beginning with the 2023 season.  “We launched Skechers Viper Court footwear to a positive reaction from the pickleball community, athletes and fans,” said Michael Greenberg, president of Skechers. “Skechers currently sponsors every major elite professional pickleball tour […]

Callaway Apparel reported it signed PGA Tour professionals Harry Hall and Brian Stuard as brand ambassadors, joining LPGA pro Emma Talley. “We are proud to have these two talented golfers joining Callaway Apparel as brand ambassadors,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Harry and Brian are a perfect combination of a young star […]

Adidas Five Ten’s Kestrel BOA is a “downcountry” shoe that pairs XC performance with FiveTen’s gravity and mountain bike expertise. For decades, Adidas Five Ten, the manufacturer of performance bike footwear, has provided technical advancements for riders of all abilities and multiple disciplines. The brand developed the Kestrel BOA, a lightweight, clip-in shoe with gravity-inspired […]

ARVADA, Colo. (May 2, 2023) – Big City Mountaineers (BCM), a leading provider of immersive nature-based experiences for youth for more than 30 years, is pleased to announce the launch of the BCM Leaders Program. The Leaders Program is aimed at answering the question of “what’s next” for the young people who participate in BCM’s […]