Archives: Press Releases

Outdoor Research announced a strategic partnership with Nikwax that officially launches in September 2023. Under the partnership, Nikwax becomes OR’s preferred partner for after-purchase Durable Water Repellent (DWR) care and treatment—part of OR’s commitment to “transitioning away from intentionally added per- and poly-fluoroalkyl substances (PFAS), which will be virtually complete by the Spring 2024 product […]

Jack Wolfskin announced a new apparel partnership with Bear Grylls, highlighting the “close alignment between both brands.” “Jack Wolfskin is one of the most dynamic but approachable brands in the outdoor space with long-lasting apparel that will benefit anyone who heads outdoors,” Grylls said. “I share their commitment to empowering more people to experience their […]

Vancouver, BC (May 10, 2023) —  tentreeⓇ, the apparel brand best known for planting trees for every item purchased, is excited to announce their partnership today with GoBolt, the Toronto-based technology company building the first sustainable and vertically integrated supply chain network. GoBolt will handle tentree’s ecommerce fulfillment and final mile delivery in select hub […]

“As its name states, the Suunto Vertical is a watch for those aiming to keep moving upwards and onwards, always improving their potential in the outdoors. Its robustness, its size, plus the free online maps wherever you are in the world tell you everything you need to know. This is a watch for people who […]

Annecy, France (May 10, 2023) — Two-time UTMB® winner, Hardrock 100 winner, and now trendsetter. Salomon trail running athlete Courtney Dauwalter has won just about every ultra-trail race one can enter, and she won them all wearing her signature loose-fitting, knee-length Salomon prototype shorts. Along the way, fans on social media have coined them the […]

Adidas Basketball reported that the 2023 WNBA Draft first overall pick, Aliyah Boston, is the newest addition to the brand’s women’s basketball roster. “We are beyond excited to welcome Aliyah to our Adidas Basketball family. She exudes strength, resilience, versatility, and natural skill that is unmatched. I know she’ll leave a lasting impact on the […]

Chaco, the outdoor shoe brand known for the Z sandal, is on the road again with its Fit for Adventure Tour. After two years of touring the country in a vintage school bus, Chaco returns, offering activities at select locations. “Chaco Nation is at the center of everything we do,” said Lauren Poole, Senior Marketing […]

Backpack and outdoor equipment manufacturer Deuter is celebrating its 125th anniversary as Europe’s largest backpack manufacturer. In celebration, the company launched its 125th Anniversary Collection, with eight popular backpack models made with 100 percent recycled and bluesign-certified fabric, signifying Deuter’s “desire to continue to shape the world of mountain sports with evolving innovations and a […]

(E)revolution announced that its June inaugural show’s list of exhibitors exceeds 100 companies. The show is colocated with its sister event, The Big Gear Show, taking place in Denver, CO, at the Colorado Convention Center June 8-11, 2023. Nearly two-thirds of the exhibitors are global e-bike brands and manufacturers. In addition to e-bikes, the show […]

The Big Gear Show released the exhibitor list and floor plan for its upcoming show in Denver, CO, at the Colorado Convention Center June 8-11, 2023. The floor plan incorporates a central product demo zone available to all showgoers and the co-located e-bike expo, (e)revolution, the national e-bike trade and consumer show with over 100 […]

The Converse Weapon was worn on-court in 1986, becoming a cultural icon in basketball. Collaborating with fragment’s Hiroshi Fujiwara, the updated Converse Weapon releases May 11 with a coordinating apparel collection. Featuring a full leather upper, the Converse x FRGMT Weapon’s color-blocking lands along the Y-bar, collar underlay, Star Chevron logo underlay and toe box. […]

Puma x WNBA, MVP and Champion Breanna Stewart will launch the Stewie 2 Ruby ahead of the 2023 season.—named after her daughter, Ruby, inspired by motherhood. “As I began creating my second signature shoe with PUMA, I knew I wanted to name it after my daughter, Ruby. Not only to symbolize the incredible bond I […]

Stio named Geartrade, the online resale platform for used outdoor gear and apparel, the preferred ‘extended product life’ resale partner supporting the brand’s Second Turn program that encourages trade-ins of gently used clothing and outerwear. Geartrade supports Stio Second Turn as its preferred independent resale partner, ensuring that trade-ins that are not renewable back to […]

Jelenew, the “luxury high-performance female sports brand with a cycling focus,” launched the SOMAtique collection of indoor cycling apparel—bras, bib shorts, leggings, bike shorts, and skorts with the brand’s proprietary CurveTec technology. “The SOMAtique line is designed to enable indoor cyclists to have a similar experience to what they would enjoy outside, focusing purely on […]

CEDAR CITY, Utah (May 08, 2023) – Outdoor Vitals, the Utah-based performance outdoor brand, announced today the release of its newest ultralight backpacking pack, the CS40 Ultra. This revolutionary new pack breaks the mold, offering support and comfort while remaining incredibly lightweight. A carbon fiber frame delivers fantastic load-carrying capability, while new fabrics allow the […]