Arcade Belts Introduces Island Collection

Arcade, a brand founded on the belief that belts “could be designed to function better, last longer and be more comfortable,” introduces the Island Collection, including new styles Hang Loose, Hula Fade, Aloha Deliciosa, and Hawaiian Islands Fade.  The new Island styles, and all Arcade performance stretch belts, are made with Repreve, a post-consumer recycled […]

Artilect Introduces Divide Fusion Stretch Hoodie

Artilect, the technical apparel brand, released the Divide Fusion Stretch Hoodie, “which incorporates entirely new materials for performance and sustainability while offering the next level of moisture management and thermoregulation as a standalone product and optimized when used together with other pieces of Artilect’s A/SYS technical apparel system,” said the brand. “With the Divide Fusion […]

Fila Collabs With Brandon Maxwell As Guest Designer For New Tennis Collection

Brandon Maxwell, creative director of Brandon Maxwell, the luxury ready-to-wear label, worked with Fila as a guest designer on its new women’s tennis collection, marking his first foray into tennis apparel. Fila by Brandon Maxwell “blends Fila’s strong Italian heritage and legacy of athletic design innovation with Brandon’s classic American aesthetic.” For the season’s final […]

Georgia Boot Extends Women’s Eagle Trail Collection

For over 75 years, Georgia Boot, based in Nelsonville, OH, has manufactured and marketed work and outdoor footwear. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ under the symbol: RCKY. The company has extended its women’s Eagle Trail […]

Merrell Launches Second-Gen Women’s Hiker Timed With Launch Of Hiking Club

Merrell launched its women-centric hiking club to “provide inspiration and connection to the outdoors through a digital community.” To support the launch, the brand announced the second generation of its leading women’s hiking sneaker, Bravada. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite diverse – […]

Free Fly Apparel Adds New Styles for Fall ’22 Collection

Charleston, S.C. – August 22, 2022 – Free Fly Apparel, the industry leader in outdoor performance apparel made from bamboo, is adding modern touches to their comfort-forward apparel for the Fall 2022 collection. The new collection includes a men’s 5-Pocket Stretch Canvas Pant and a Sherpa Fleece Quarter-zip, while the women’s line introduces a Bamboo […]

Selkirk Sport Debuts Vanguard Power Air Pickleball Paddle 

Following the launch of Selkirk Labs, the consumer-powered design collaborative, Selkirk Sport, the pickleball paddle and accessories brand, debuted Vanguard Power Air, a next-gen pickleball paddle engineered with advanced materials, Vanguard Power Air was developed in the Selkirk Lab where pickleball players worked with the company’s development team and offered their insights to create the […]

McDavid Signs NBA Pro Baller John Wall As Ambassador For Hex Padded Apparel

  McDavid, the manufacturer of sports medicine products and Hex padded basketball apparel, signed an agreement with five-time NBA All-Star John Wall, who has worn McDavid’s Hex padded apparel through his pro basketball career, as a global ambassador for the company’s Hex product line. The agreement includes Ball promoting Hex padded leg and arm sleeves, […]

Ruffwear Launches FW22/23 Collections

Ruffwear, the manufacturer of performance dog gear, launch two collections for FW22/23 season on August 17. The Trailhead collection flexes across lifestyles and activities so humans and dogs can find “common ground to play and explore more together.”Launching October 12, the Innovative Insulation collection features winter jackets with technical insulation for the cold weather. “This […]

Sustainable by Nature; Elan 100% Green Energy Efforts Earns GREEN STAR Recognition and Sets Example as a Leading Ski Manufacturer and Global Supplier

Begunje, Slovenia (Aug. 18, 2022) – Elan, the only global ski manufacturer handcrafting skis 100% on green energy and 100% in the Slovenian Alps, for 77 years, earns the coveted GREEN STAR Certificate for the company’s integration of social responsibility and sustainability plans through 2030 and beyond. As a heritage brand, deeply connected to its […]

Outdoor Prolink Expands Canadian Pro Purchase Program

After 17 years of doing business in the U.S., Outdoor Prolink, the pro purchase program created for outdoor professionals, announced its expansion into Canada last Fall and has grown to include the following brands for Canadian outdoor professionals—BadFish, G3, Helly Hansen, Mammut, Mountain Hardwear, NOBL Wheels, Red Paddle, SMRT Tent, and Thule.  Outdoor Prolink’s verified […]

Nite Ize Partners With Outdoor Brands On Tru Zip Technology

Nite Ize, a manufacturer of solution-based products, announced its partnership with six outdoor brands that use its patented Tru Zip waterproof zipper—a toothless, dustproof, waterproof zipper—including Simms Fishing, Hydro Flask, Fishpond, CamelBak, Booē, and  Adventure Medical Kits “TRU Zip technology enables us to provide a first-of-its-kind solution across a variety of outdoor activities from hunting and […]

Therm-a-Rest Celebrates 50 Years

Therm-a-Rest, the manufacturer of camping gear since 1972, celebrates its 50th anniversary this year. SGB Media talked with Brandon Bowers, product manager at Cascade Designs, the company’s long-time parent, about how Therm-a-Rest got its start, its longevity and its latest innovations. How did Therm-a-Rest get its start? A major layoff at Boeing prompted two laid-off engineers […]